I’ve noticed that quite a few professional organizers don’t consider a website to be an important marketing tool. After all, they only serve people in their local area – why would they need to promote their services online?

http

Consider the fact that as of 2008, nearly 75% of North Americans were Internet users. Although the rates are lower in other parts of the world, for an increasing number of people, the Internet is the first place – if not the only place – they look for information. In other words, if you don’t have a website, you may be overlooked by prospective clients or media contacts seeking experts to interview.

The following statement appeared in Home Business Magazine:

“Customers and other people who come in contact with your home business expect to find reputable businesses on the Web, so don’t risk your credibility by not being present.”

This quote appeared in October 2003 – over five years ago! – but even back then, it was a question of credibility. Now more than ever, there’s a risk that you may not be taken seriously if you don’t have a website for your business.

Having a profile on social networking sites and/or listings on online directories is better than not having an online presence at all, but it’s far more effective to have your own website. Most people don’t want to waste time calling around to comparison shop – they would rather gather as much information as possible online, and then decide who to contact. If they are “surfing” outside of your regular business hours, they make a buying decision before they’ve even had an opportunity to speak with you. An effective website can work for you around the clock and put you on a level playing field with your competition.

Don’t make the mistake of letting your child design your website because he or she learned a little bit about it in school one day. Your business is not a class project; it is your livelihood, and although it doesn’t have to be elaborate, it should be professional and represent your company effectively. To see the difference between a good website and a bad one, stop by Web Pages That Suck. It’s pretty good for a laugh, as long as you don’t see your own site there!

I’m pretty proud of the websites I’ve designed for professional organizers over the past few years, and many of them appear in my online portfolio. If you’re thinking about setting up your first website, or refreshing the look of your existing site, let’s talk!