When you think of organizing products, the first things that probably come to mind are those items which will remain at your client’s home or office, such as containers to store various large or small objects together and keep them in their proper place. Then there are other products which are designed to be used during the organizing process, such as the all-purpose file sorter.
Archive for May 2009
There’s no question that social media has taken the world by storm. In addition to business-oriented sites like LinkedIn, micro-blogging tools like Twitter, and one-size-fits-all sites like Facebook and Plaxo, there are lots of new sites dedicated to professional organizers and other special interest groups. If you’re in any doubt, check out some of these Social Media Statistics.
It’s no secret that the majority of small businesses close within the first year, and very few make it to three years. Since launching my business in 2002, I’ve seen many people come and go from the field of professional organizing.
I’ve blogged previously about why it’s important for professional organizers to have a website, but to really reap the benefits of your website, you’ll want it to come up as high in the search engine results as possible. There are many strategies for enhancing your search engine positioning, some involving factors within your website, and others outside it. Today I’m going to share a tip that will, in many cases, put your site at the top of the first page of Google, and it won’t cost you a dime.
When the weather’s nice, it can be hard to stay indoors working on your business, when you’d rather be outdoors having fun! Fortunately, there’s an activity that will let you do both at the same time, and since May is officially Get Caught Reading month, it seems like the perfect time to share with you a few of my book recommendations.
If you’ve become a professional organizer because organizing comes to you naturally, you may find yourself frustrated when some of your clients just don’t seem to “get it.” It’s so important to recognize that right-brained creative types see the world very differently than those who are left-brained, and equally important to your success as a professional organizer that you learn to adapt your strategies when you’re working with creative individuals.
With summer fast approaching, this can be an ideal time of year for marketing to teachers and others who work in the school system. Between school years is the perfect time for them to get organized, either at home or in the classroom.
I’m really pleased about the response to this blog so far, especially some of the great discussions that have been taking place. I can see that my readers have a wealth of knowledge to share with one another! For that reason, I’ve decided to start a Professional Organizer Blog Carnival, which will be a monthly collection of YOUR best blog posts.
SOP stands for Standard Operating Procedures, and it’s something every business needs, even one-person, home-based businesses. It may cover financial issues, including deposits and cancellation fees; branding issues, such as how the telephone is answered and what font is used in correspondence; administrative issues, including the forms and checklists you use internally and when working with clients; and much more.
Before and after photos can be a very valuable marketing tool, whether they’re on your website or in a portfolio that you bring with you when meeting with potential clients. People don’t necessarily want to hear or read about what you can do; they want to see the outcome of your work.
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Content and Design Copyright © 2012 All Rights Reserved