2009 June | Your Organizing Business

Archive for June 2009

How to Get Media Exposure

by Janet

June 30th, 2009

Starting your own organizing business is an exciting adventure, but before you can become successful, you need to let as many people as possible know that you exist. Until you have money coming in, you may be reluctant to invest in advertising, but that’s probably a good thing, as paid ads are rarely cost-effective for service businesses. You can reach a larger audience in a much more powerful way by getting your business mentioned on TV or radio, or in newspapers, magazines, or other publications. And the best part is, it won’t cost you a small fortune!

Categories Marketing
Comments (3)

Tips for Creating Your Professional Organizer Newsletter

by Janet

June 26th, 2009

Being the organized professional that you are, I’m sure you’ve started a list or database of potential clients who have inquired about your services, other entrepreneurs you’ve met at networking events, names you’ve collected at trade shows and speaking engagements, and other contacts. It’s great to have that information on file, but your business will benefit much more if you have a system in place for staying in touch with them on a regular basis.

Newsletters

Categories Marketing
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Finding New Homes for Used Books

by Janet

June 19th, 2009

For many organizing clients, books are one of the hardest things to part with. Story books are often associated with childhood memories; they might want to read their favorite novels again someday; and they just never know when they might need to look something up in one of those non-fiction books! You can use your skills as a professional organizer to help them see the benefits of letting go, and to guide them through the decision-making process, but then what? What to do with all those books?!?

Books

Categories Working with Clients
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DIY Marketing

by Janet

June 16th, 2009

June has been designated as Entrepreneurs “Do It Yourself” Marketing Month, a special event that honors small businesses and entrepreneurs who develop and implement their own marketing and public relations campaigns. There are loads of strategies you can put into action yourself without breaking the bank, which is especially good news for new professional organizers and those who are feeling a pinch in the current economy. Here are just seven:

Get your marketing message out

Categories Marketing
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An Interview with Feng Shui Consultant Patricia John

by Janet

June 12th, 2009

Today I have a special treat for you – an interview with Patricia John of Room 2 Room Organizing, who is a professional organizer and certified Feng Shui Consultant. Patricia has been one of my clients since 2006, and has stopped by to explain what Feng Shui is all about and to help you decide whether it would be useful to you in your organizing business.

Feng Shui

Categories Working with Clients
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Professional Organizers Blog Carnival – June 2009 Edition

by Janet

June 10th, 2009

Welcome to the first issue of the Professional Organizers Blog Carnival, a monthly collection of blog posts submitted by some of the organizing consultants who enjoy reading Your Organizing Business. Please visit their blogs, read their posts, and leave a comment or two. It’s an awesome way to learn something new and grow your network at the same time!

Carnival

Categories Professional Organizers Blog Carnival
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Help Your Clients to Help Themselves

by Janet

June 9th, 2009

Do you get frustrated when a client struggles with an organizing system that works perfectly well for other clients? As a professional organizer, one of the most important things you can learn is that there’s no such thing as “one size fits all” when it comes to organizing! Every person views the world through different eyes, and you need to understand your clients’ uniqueness before you can create solutions that will help them to get and stay organized.

Janet Barclay delivering a type workshop

Categories Working with Clients
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Planning Your Local Networking Activities

by Janet

June 4th, 2009

In a recent post, Are You in it for the Long Haul?, I mentioned several actions you can take to ensure the future success of your business, one of which was joining one or more networking groups. Many of the organizers I speak to who are struggling do not attend networking events, but if you ask several successful organizers where they find clients, the majority of them will tell you that live networking is their most important source of leads. When you provide a service, people are much more likely to do business with you or recommend you to others once they’ve had a chance to get to know you.

Networking