“I love to organize, and I’m good at it too! In fact, I could probably be pretty successful as a professional organizer if I could just land a few more clients… someone said I didn’t seem confident enough, so I changed my approach, but now I think I’m scaring people off! What can I do? I’m an organizer, not a salesperson!”
If this sounds like you, you’re not alone. Respondents to a Small Business Attitudes & Outlook Survey recently conducted by Constant Contact identified marketing, sales, and new business development as the areas in which they need the most help.
Knowing that sales is one of the biggest challenges faced by professional organizers, A Red Bench has invited Helen Graves, who brands herself as the Grand Poohbah of Crackerjack Marketing and Online Strategy, to deliver a teleclass on How to Sell Without Being “Salesy.” In this session, Helen will share:
- the three biggest sales mistakes people make
- the difference between marketing and selling
- what to say if you hate to sell
- selling techniques you can use right away
Helen’s teleclass will take place on August 3, 2009 at 4:00 pm EST, and is open to anyone who’d like to improve their selling skills.
A follow-up Action & Implementation session will be held at the same time on August 19, providing an opportunity for you to ask questions and discuss ways to apply the information learned in Helen’s class into your own business. The Action & Implementation session is open only to Red Bench Coaching Club Members or Red Bench Teleclass Members.
For more information about the Red Bench Coaching Club or their upcoming teleclasses, simply visit A Red Bench.
Within the first few seconds of meeting you… your audience will … observe your mannerisms, voice, choice of words, etc. and judge whether you are worth listening to. To cut through their innate disbelief – and very short attention span – simply push past your comfort level and be authentic! Amazingly, that’s all there is to it. Simply take off your mask – your title, your expertise, your bureaucratic language and technical jargon – and connect with them with honest, simple, and engaging language… Try it and see.
Tom Asacker
