An electronic newsletter can be one of the most powerful, yet least expensive, ways to promote your business. Sending out organizing tips or articles on a regular basis is an effective way to keep your name in front of your prospective clients. Establishing a profitable relationship with your subscribers can be challenging and even intimidating, but it is crucial if you’re going to benefit from your email marketing efforts.

For maximum benefit, you’ll need to make sure that your subscriber list isn’t limited to your friends, colleagues, and relatives, but includes people who may purchase your products or services in the future. You can grow your list more quickly by offering a freebie, such as a checklist or worksheet, to new subscribers. To help you generate some ideas for your own giveaway, feel free to download 10 Giveaway Ideas To Grow Your List.

If you’re not already promoting your business to your subscribers, don’t just jump in and flood them with an onslaught of email promotions! Instead, start out slowly and test the waters first. By sending an email to let your subscribers know that you’ll be sending them valuable promotional offers, individuals who don’t wish to receive them will then have the opportunity to unsubscribe, helping you weed out those who are unlikely to do business with you. Most will probably appreciate the heads up and may even be more receptive to your future offers because you were considerate enough to ask their permission in the first place.

Once your subscribers know what to expect, you can begin the process of promoting to your list on a regular basis. Don’t make the mistake of sending out multiple offers on a daily basis, but do stay in touch with your list often enough that you stay fresh in their minds without filling their inboxes with clutter.

To avoid becoming too sales-driven, be sure to send out two or three informational emails for every promotion you send. You want to be someone that your subscribers can trust and not come across as overbearing.

Internet Marketing Sweetie has recently launched a new self-study program to help you overcome your fear of selling to your list so you can make more money. If you haven’t tried promoting your business to your subscribers, or it just doesn’t feel right, Email Marketing Sweetie is for you. The program includes all of the following resources, designed to teach you how to grow your list, reduce your workload, and boost your income:

• 4 Succinct and Easy-to-Follow Training Guides with Complimentary Audios that will help you start making big changes in your email marketing
• 4 Practical Assignments to help you immediately apply what you learn to your business
• Bonus Checklists, Idea Sheets, and Yearly Email Planner to keep you on task when it comes to building your list, and help you take that all important action step
• Bonus Audio & Transcript on Confidently Selling to Your List: A 60-minute interview with Alice Seba where she gives you the scoop on the most frequently asked questions about starting and growing a profitable email list
• Bonus Opt-in Template & Complete Instructions: A fully customizable opt-in page template to help you start building targeted lists

Remember, a missed opportunity is a lost one. Your list is one of the most valuable resources you have, and you’ll never realize its true potential unless you make good use of it.