Teleclasses, webinars, and live workshops take place throughout the year, but nothing can compare with a professional organizers conference. Spending entire days hearing expert speakers in the company of like-minded professionals is something you must experience, if at all possible, so grab your planner and decide which conference(s) you’ll attend this year!
Although I tend to focus a lot on the benefits of WordPress, a traditional HTML website can promote your organizing business equally well, if it is professionally designed, properly optimized for the search engines, and represents your business effectively. Otherwise, you may be wondering why your website is not generating the results you are looking for.
I know how important it is for professional organizers and other service-based small business owners to generate earnings over and above their professional fees, so when I learned that my client Judi Suraci of Organized Homes had become a consultant for Tomboy Tools, I invited her to share some information about the company.
Scott Stratten (AKA @unmarketing) raised quite a stir last week when he compared advertising in the Yellow Pages to Aiming Your Company at the Bottom of the Barrel. I’ve been a fan of Scott’s work since I attended his teleclass on The 7 Deadly Website Sins for Professional Organizers in 2004, but I’d hate for you to rule out Yellow Pages advertising before looking at it from all angles.
As promised, I’m back today for the second part of the January Professional Organizers Blog Carnival. If you’re not familiar with this feature, it’s a monthly collection of blog posts submitted by our readers. On Monday, we read about Christmas, New Year’s Resolutions, and time management, and today we’re going to learn about a few other topics to help you and your business.
Welcome to the first Professional Organizers Blog Carnival for 2010! We’ve had a record number of submissions this month, and I’m sure your reading time is limited, so I’ve decided to split this month’s Carnival over two days. As you read today, I hope you’ll get acquainted with your fellow organizers while picking up some great ideas for your clients or yourself.
This past fall, I had the opportunity to reconnect with Karen Shinn, whom I met at the 2002 POC Conference, when we were both starting out, and got to know quite well when we served on the National Board together. When I heard about Karen’s latest venture with her business partner, Gail Shields, I just had to share it with my readers, so I asked them to answer a few questions.
I am super excited to be kicking off this new decade with a new logo and a major overhaul of my website. Although it’s come a long way since its initial launch in 2003 (see below – not my first website, but the first one for Organized Assistant), the business has gone through so many changes over the past year that it no longer really reflected what we’re all about.
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