Comments on: Yellow Pages Advertising for Your Organizing Business http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/ Virtual Partner to Your Organizing Business Thu, 17 May 2012 18:06:01 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Janet Barclay http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-394 Janet Barclay Wed, 20 Jan 2010 21:05:26 +0000 http://organizedassistant.com/?p=1052#comment-394 I wasn't trying to waste your time! I still think that the fact that my listing did generate calls may mean it would be worthwhile for some people in some localities to pay for a listing. I wasn’t trying to waste your time! I still think that the fact that my listing did generate calls may mean it would be worthwhile for some people in some localities to pay for a listing.

]]> By: Scott Stratten http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-393 Scott Stratten Wed, 20 Jan 2010 19:59:01 +0000 http://organizedassistant.com/?p=1052#comment-393 Oh, just realized we're talking about a free listing. Really the whole point of what I'm saying is wasting money on a resource that doesn't work. Go nuts with a free listing Oh, just realized we’re talking about a free listing. Really the whole point of what I’m saying is wasting money on a resource that doesn’t work.

Go nuts with a free listing

]]> By: Janet Barclay http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-391 Janet Barclay Wed, 20 Jan 2010 16:20:21 +0000 http://organizedassistant.com/?p=1052#comment-391 More than 3, but closer to 3 than 300. Not worth spending hundreds of dollars, but definitely worth the time it took me to arrange for a free listing. More than 3, but closer to 3 than 300. Not worth spending hundreds of dollars, but definitely worth the time it took me to arrange for a free listing.

]]> By: Scott Stratten http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-390 Scott Stratten Wed, 20 Jan 2010 14:38:37 +0000 http://organizedassistant.com/?p=1052#comment-390 So quite a few means what? 3 a year? 300? So quite a few means what? 3 a year? 300?

]]> By: Janet Barclay http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-386 Janet Barclay Tue, 19 Jan 2010 21:29:50 +0000 http://organizedassistant.com/?p=1052#comment-386 That's a really great question! Would any readers mind sharing that information? I've had a free Basic listing in the Hamilton ON Yellow Pages under Organizing Products & Services for several years, and it generated quite a few calls. I asked them to move my listing to Secretarial Services when I stopped organizing (not that what I do is really secretarial, but it was the closest I could find). For some reason they have not updated the printed directory but I'm now listed online under both categories. However, the calls I get through the Yellow Pages now are always for secretarial services, not organizing, which makes me think the people are actually finding me on www.yellowpages.ca rather than in the printed directory... That’s a really great question! Would any readers mind sharing that information?

I’ve had a free Basic listing in the Hamilton ON Yellow Pages under Organizing Products & Services for several years, and it generated quite a few calls.

I asked them to move my listing to Secretarial Services when I stopped organizing (not that what I do is really secretarial, but it was the closest I could find). For some reason they have not updated the printed directory but I’m now listed online under both categories. However, the calls I get through the Yellow Pages now are always for secretarial services, not organizing, which makes me think the people are actually finding me on http://www.yellowpages.ca rather than in the printed directory…

]]> By: Scott Stratten http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-385 Scott Stratten Tue, 19 Jan 2010 20:31:01 +0000 http://organizedassistant.com/?p=1052#comment-385 This my help the debate: Do you have any #'s of Yellow Pages investment in the past year? As in ads placed, and how many calls it generated and revenue result? This my help the debate:

Do you have any #’s of Yellow Pages investment in the past year? As in ads placed, and how many calls it generated and revenue result?

]]> By: Janet Barclay http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-384 Janet Barclay Tue, 19 Jan 2010 16:49:08 +0000 http://organizedassistant.com/?p=1052#comment-384 Scott, I couldn't agree with you more about the tons of paper that is wasted printing and distributing directories to people who don't want them or use them. In many locations, you receive several directories, from different companies, whether you want them or not. My point is that since these books are being produced anyway, you need to determine whether there's some value in being listed there. A few years ago, I would have agreed with you that the general public wouldn't know enough about professional organizers to realize they needed one, but I think that has changed due to the popularity of shows like Hoarders and Neat and the frequent appearance of POs in other media. Scott, I couldn’t agree with you more about the tons of paper that is wasted printing and distributing directories to people who don’t want them or use them. In many locations, you receive several directories, from different companies, whether you want them or not. My point is that since these books are being produced anyway, you need to determine whether there’s some value in being listed there.

A few years ago, I would have agreed with you that the general public wouldn’t know enough about professional organizers to realize they needed one, but I think that has changed due to the popularity of shows like Hoarders and Neat and the frequent appearance of POs in other media.

]]> By: Scott Stratten http://organizedassistant.com/2010/01/19/yellow-pages-advertising-for-your-organizing-business/comment-page-1/#comment-381 Scott Stratten Tue, 19 Jan 2010 15:13:05 +0000 http://organizedassistant.com/?p=1052#comment-381 Hi Janet, I'm going to post a more lengthy comment shortly, about to hop on a call but wanted to mention one of the most important points that has not been mentioned: if your market doesn't know they need your service (i.e. a Senior Move Manager or Organizer) then the Yellow Pages serve you no purpose whatsoever. The majority of the population barely understand the benefit of a pro organizer to the point where it's a definite need for them. They won't go looking for the service. So a few billion pounds of paper get sent out, hundreds of millions of directories that get used by a fraction of a fraction of people, and a fraction of a fraction of those may understand your industry is even out there. Doesn't make a lot of sense Hi Janet,

I’m going to post a more lengthy comment shortly, about to hop on a call but wanted to mention one of the most important points that has not been mentioned: if your market doesn’t know they need your service (i.e. a Senior Move Manager or Organizer) then the Yellow Pages serve you no purpose whatsoever. The majority of the population barely understand the benefit of a pro organizer to the point where it’s a definite need for them. They won’t go looking for the service.

So a few billion pounds of paper get sent out, hundreds of millions of directories that get used by a fraction of a fraction of people, and a fraction of a fraction of those may understand your industry is even out there.

Doesn’t make a lot of sense

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