Although I tend to focus a lot on the benefits of WordPress, a traditional HTML website can promote your organizing business equally well, if it is professionally designed, properly optimized for the search engines, and represents your business effectively. Otherwise, you may be wondering why your website is not generating the results you are looking for.

I was recently contacted by Nancy Quinlan, the owner of Must Get Organized in Arlington, Virginia. Nancy had already hired someone to create a website for her business, but it didn’t have the polished image she wanted to convey, and it wasn’t doing well in the search engines. Above is a screenshot of her original site.

The site had a clean, uncluttered look, which is important for organizing professionals, but it was almost too clean and had no visual appeal. She wanted to maintain her existing logo, as she was using it on her business card and other printed materials.

The first thing I did was change the background to a darker shade of blue to give the main content more impact. I also worked with Nancy to overhaul her existing content and make it more compelling. As you can see from the updated screenshot below, I also placed one of the images from her Before and After photo gallery on the home page for greater visual appeal. Click on the screenshot to see the rest of Nancy’s website, which has been revamped throughout.

Because for the most part I was working with existing graphics and content, I was able to complete this project at a much lower cost than a brand new website. I was therefore able to devote additional time to optimizing the site for the search engines, and continue to perform additional search engine optimization to improve the chances that her site will be found by clients in her target market.

If you’re no longer in love with your website, don’t despair. You don’t necessarily have to spend a fortune to get a fresh new look or to expand your reach. Why not contact me for a free 30 minute consultation? What do you have to lose?