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Content and Design Copyright © 2012 All Rights Reserved
These are all great reasons to blog, Janet. To these, I’d add three more.
First, blogging doesn’t just bring you to the attention of prospects, letting them get to know you. It also grows the number of your colleagues and potential strategic partnerships in related fields. The more people you know, the more people who know you…the more opportunities for professional and personal growth.
Second, writing a blog, especially if you have even a soft deadline, where your clients are expecting to see something from you every week, builds an ebb and flow into your week. For me, for example, I know that on Mondays, my admin day, I’ll be working for a while on my blog. I’ve set aside time during the week so that when I’m not working on it, I’m not berating myself that I should be. A place for everything…even in our schedules.
And third, writing a blog is a wonderful, stress-free way to develop content for a book, teleclass, home study course or other eventual passive income product. It can be overwhelming to think about writing an entire book or class, but when blogging, the logical chapters or elements seem to write themselves, eventually requiring only some editing and creating connective tissue on your part.
Thanks, Janet, for reminding everyone of all the these excellent reasons to to blog and that it’s not just an exercise in ego.
Julie, thank you so much for pointing out that, like networking, blogging isn’t just about selling, but about making valuable connections with other professionals. Of course, the other benefits you’ve mentioned are equally valuable!
.-= Janet Barclay´s last blog ..Do You Really Need a Blog? =-.