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Organized Assistant
Content and Design Copyright © 2012 All Rights Reserved
Content and Design Copyright © 2012 All Rights Reserved
I love the idea of both associations growing up…but the name changes are confusing. They lost me on that decision.
I’m not from inside the biz, but from where I sit as an Organized Assistant client, OPPI seems a more inclusive moniker than NAPO (organizing doesn’t begin to describe all that OA does for me) and that the name change would simply reflect the evolution of a growing industry.
Elaine, I agree that name changes are confusing, and can lead to a branding nightmare. It’s not just the organizations who have to rebrand, but all the chapters, individual members, associates, and so on will have to update their materials as well. Even people like me, who aren’t directly connected to either organization, will have to update Links pages and other references.
Kathy, I don’t suppose that OA will fit under NAPO/OPPI even with these changes, since we don’t directly help people get organized (anymore), but only time will tell!
Read Janet Barclay’s post: Change is in the Air!