When we asked our readers to identify their biggest blogging challenge, the number one answer was “attracting readers.” It can be very discouraging to spend valuable time researching a topic and writing what you think is an amazing post, then to get no comments, retweets, or other indications that anyone even read it. Sometimes it’s enough to make you wonder why you’re blogging at all!
Before you throw in the towel, ask yourself the following questions.
1. Do you blog strategically?
Is your blog about you and your interests, or do you consider the type of information that your target market is looking for? When you answer your ideal client’s most pressing questions, using terminology they can relate to, you stand a much better chance of them finding your blog and sticking around to read it.
2. Do you read and comment on other blogs?
Do you know what blogs are popular with your target audience? If not, find out! If you do, make a point of reading them as well. Leave comments that demonstrate your subject knowledge, without giving a sales pitch. Most blogs allow you to include a link back to your own blog, and people who see value in your comments will often click through to explore what you have written.
3. Do you take advantage of social media?
After you’ve spent time and effort to write a new blog post, don’t just put it up there and hope someone notices! Promote your blog posts on Facebook, Twitter, and any other social media sites that are popular with your target audience. Even if you only use Facebook to stay in touch with friends and family, it’s a great way to make sure they’re aware of what it is that you do and how you can help the people they know. Make it easy for others to promote your content by taking advantage of one or more of the many social sharing tools that are available.
I’ll be expanding on these strategies and more in my session on Blogging: Beyond the Basics at the POC 2011 National Conference in Toronto this November, and I hope to see you there!
In the meantime, please let me know how I can help you with your blogging strategy.
What is YOUR biggest blogging challenge?