Do you regularly blog as a way of marketing your organizing business? Good for you! If not, what’s holding you back? Is it lack of time? Lack of ideas? Lack of confidence in your writing abilities? Maybe you’re just a little intimidated by the technology of blogging. But none of these issues needs to prevent you from having a great organizing blog!
Have you ever considered partnering with a virtual assistant to help you get your blog off the ground, or to keep it going? Maybe you should! A VA can support your blog in any or all of the following ways, depending on the particular obstacle you’re struggling with.
1. Technical Support
If you’re not comfortable handling the inner workings of your blog, your virtual assistant can format your posts properly and publish or schedule them on your behalf, so you never even need to log in yourself.
Your VA can check for security issues, broken links, or performance problems and ensure that your WordPress installation and plug-ins are up-to-date. She (or he) can also set up a regular backup schedule so you’re protected in the event something does go wrong.
2. Creative Support
If you’ve got lots of great ideas but writing just isn’t your forte, you can simply send your VA an outline or rough draft by email, and she can turn your concepts into engaging blog posts.
You can also forward your VA copies of any articles, e-books, workshop handouts or other materials you’ve previously written, and ask that they be re-purposed into blog posts.
Visual appeal is more important than ever these days, and your VA can create or source images to attract and hold people’s attention and encourage social sharing.
3. Marketing Support
Publishing blog posts is a good strategy, but it won’t get you results if no one is reading them except your mom and your best friend!
A VA will help you get in front of your target market by connecting your blog to your social media accounts, setting up RSS to email campaigns in Mailchimp or iContact, and researching opportunities to expand your audience through guest blogging.
There are many other ways that a virtual assistant can support your blog! Feel free to contact me with any questions you may have.
I’m proud to be celebrating the 5th anniversary of the Golden Horseshoe Virtual Assistants Group this month, along with my local colleagues. This post is one stop in a blog tour through which we’re sharing information about becoming a virtual assistant, working with a virtual assistant, and our individual areas of expertise. Check out the other posts at http://ghva.ca, and if you happen to be in the area, why not join us for brunch on Saturday?