I’ve recommended blogging for business for many years, and these blogging statistics reported by Scott McKelvey confirm that it is indeed an effective marketing strategy. But if you don’t think blogging is for you, or you’re not ready to commit to maintaining your own blog, there are still a number of ways you can increase your online presence through other people’s blogs.
Many bloggers occasionally post a question, and compile the answers in a future post. This is a great way to put your name out there! I’ve participated in a number of such posts, answering the following questions:
- What is your single best PROVEN strategy for attracting targeted traffic to your blog, and what makes it so effective?
- How do you organize business cards so that you can do the right follow up?
- What one piece of technology empowers you to conduct your business better?
- What are your favorite dos and don’ts for successful time management?
Keep your eyes open for opportunities like this on Twitter and Facebook, and sign up for HARO to become a source for bloggers and other media.
Locate and read the blogs that are likely to interest the people in your target market, and leave comments. Most blogs allow you to include a link to your website so other readers who may be interested in knowing more about you can easily do so. Make sure that your comments are insightful, not just self-promotional or something vague like “Great post!”
Become a Guest Blogger
I’ve been invited by a number of people to write guest posts for their blogs. Here are just a few:
- The Benefits of Blogging – and how to reap them
- What Is a Virtual Assistant?
- The Benefits of Working with a Virtual Assistant
- Are You Communicating Professionally?
- How to Create and Remember Strong Passwords to Keep Your Online Accounts Secure
If you don’t have a blog yourself, your chances of being approached are slim, but there’s no reason you can’t make the first move. Contact someone whose blog is read by the people in your target market and let them know that you’re interested in writing about [your topic]. It could even be a colleague in your own industry, as many bloggers welcome the opportunity to take a break from writing and to give their readers another point of view once in a while.
Join a Community Blog
If blogging appeals to you, but you can’t commit to creating content on a regular basis, or you’re worried about the work involved in maintaining the site, consider joining Organized Bloggers. All maintenance work is done for you, and because you’re one of many contributors, you don’t need to write as often.
If you treat your clients well, they’ll be happy to recommend you. I was just thrilled to see my name in these posts:
- International Virtual Assistants Day
- How to find and use a Virtual Assistant to get ahead
- Welcome to the New CPC Website!
Most bloggers promote their posts on one or more social media sites, and readers also share them with their networks, so the potential for exposure is more than you might think. What’s especially great about being mentioned on a blog, whether it’s as a commenter, a topic expert, a guest blogger, or a recommended service provider, is that it stays there forever (or at least until the blog is taken offline), so you can continue to get noticed for many years to come.
Have you received any exposure through a blog other than your own? Feel free to brag about it here!
This post was originally published on From the Desk of Janet Barclay in 2011 and has been updated for Your Organizing Business.