The world is full of ideas and information you can use on your blog, but you don’t always have to work hard at coming up with a topic, and then spend even more time researching it. If you’ve ever completed any of the following projects, take a look at them – you just might be surprised at the wealth of material you have on hand!
If you’ve written articles for your own newsletter or for other print or online publications, you may be able to re-use them on your blog. A short article can probably be reproduced as is, or with just a few updates, whereas longer articles can possibly be split into two or more separate blog posts with minor revisions to add an appropriate introduction and conclusion to each.
Seminars, Workshops and Presentations
If you do any public speaking, you’ve already spent many hours researching your topics and preparing your speaker notes. If the information is of interest to a live audience, it’s sure to be equally useful to your blog readers. A short presentation contains enough material for at least one blog post, and longer sessions might become the basis for an entire series, spread out over a longer period of time.
Any handouts that you’ve created can likely be crafted into blog posts as well.
Books and E-books
If you’re the author of a book or an e-book, why not share an excerpt on your blog? In addition to providing your readers with some valuable information, you may find that people are more inclined to make a purchase when they have a good feel for what to expect.
Watching video is becoming one of the most popular online activities. According to comScore, Inc., 172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer. If you’re taking advantage of this trend by creating how-to videos and posting them on YouTube or other video sharing websites, there’s no reason you can’t post those same videos on your blog.
Not all readers will be willing to take the time to sit and watch a 10 or 15 minute video, so you might consider including a text version in your post as well.
Have you ever delivered a teleclass or been a guest on someone’s podcast? Do you have a recording of it? That could also be great material for your blog, whether you use the whole recording or a selected excerpt. As in the case of video, you may want to include a text version for the benefit of those who prefer to read than to listen.
These are just a few sources of material you’ve created that you may be able to repurpose for your blog. What others can you think of?