In the last post in our Planning a Website the Organized Way series, we talked about different ways of connecting with your website visitors. This is a very important part of forming relationships, but today we’re going to take it a step further.
It’s highly recommended that you display your primary phone number and/or email address prominently in your header and/or footer. In addition, make sure users can link directly to a dedicated contact page that lists all the ways you can be reached.
If you work within a specific region, your contact page should mention the geographic locations that you serve. This lets prospective clients know that you’re in their area and increases the likelihood of your site coming up in the results when they include this information in their search query.
Your contact page may include local and toll-free telephone numbers, mobile phone, Skype, email, and/or snail mail addresses.
The more information you can provide, the more secure you make customers feel because if something goes wrong with a product or service, they know how to reach you.
Source: Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales, Joan Stewart, Entrepreneur.com
If you have a brick-and-mortar business, provide the full address and possibly a map – ideally one that will allow them to look up directions from their own location.
When you publish your email address online, be aware that you are exposing it to spammers. You can protect your email address by using a contact form, but some people will not be willing to fill out a form, so be sure to provide an alternate method of contact.
Using a contact form also allows you to ask key questions up front, reducing the number of emails back and forth. Just don’t make the mistake of asking so many questions that people get frustrated or feel that you’re being intrusive.
There are many different tools you can use to create contact forms, but my favorite is the Gravity Forms form builder plugin for WordPress. It integrates with email marketing services such as MailChimp, AWeber, and iContact, so people can sign up for your list simply by checking a box on your contact form.
For inspiration, take a look at 25 Amazing Contact Us Pages on Search Engine Journal.
What do you like to see on a contact page?
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