When potential clients contact me about creating a new WordPress site, the two most common questions I hear are:
- How much will it cost?
- How long will it take?
To estimate the cost, I start by asking a few questions of my own:
- How many pages of content do you need?
- Do you intend to blog?
- Are you looking for any special features such as a slideshow?
- Will you be happy with a predesigned theme, or are you looking for something more customized?
- Do you already have a logo?
Once I have a good understanding of what’s needed, I can give a ballpark figure, and I’ve learned the hard way to make it clear exactly what that fee does and does not include, as many clients change their minds or come up with new ideas once the project is underway.
The second question is much more difficult to answer. I usually say that a simple site can be completed within one to three months, but the turnaround time depends for the most part on the client. I’ve had relatively simple sites that took two years or longer to complete because the clients were so busy working in their business that they didn’t have time to focus on their business. As a result, they were unable to make timely decisions about design concepts or even finish writing their website content.
Fortunately, that’s not usually the way it goes. Sometimes it’s the exact opposite! My most recent project is a prime example.
I’ve known Margaret Miller of TERAGRAM Coaching & Consulting Group since starting my organizing business in 2002. At the time, she was President of Professional Organizers in Canada, and she happened to live in my area, so she invited me out for coffee and convinced me to join the association and register for the Annual Conference – wise decisions which I’ve never regretted. She also recommended me to the POC National Board when the Director of Membership had to step down mid-term, something that has opened more doors for me than I’d have ever imagined.
We’ve stayed in touch off and on over the years, so I was pleased when she contacted me last month to inquire about revamping her website, which looked like this:
Margaret was ready to streamline her content and update the design to something cleaner and less cluttered. After a brief phone call and a couple of emails, we had a plan in place and were ready to move forward.
Because she had already figured out what she needed before she got in touch with me, I was able to get started right away and complete the project in record time. Now, less than one month after her initial inquiry, we’re both pleased to show off her new website!
If you’re in the market for a new website, I highly recommend that you complete the steps outlined in my blog series, Planning a Website the Organized Way, before you begin making inquiries. Not only will you get a more accurate cost estimate, you’ll reap the benefit of a much quicker turnaround time!
What was your biggest hurdle when you were planning your website?
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