Marketing a business represents a major endeavor for most companies, with Gartner reporting that the average business spends 10% of their total budget on advertising and self-promotion. If you’re not booking clients every day, consider one of these unconventional marketing strategies.
Magnetic or Vinyl Car Ads
Everyone knows how popular billboards are as a method of advertising, as you see them on nearly every stretch of road across America. Popularity doesn’t necessarily mean efficiency, however, since the average person spends only about a third of a second looking at the content on a billboard. Most drivers pay far more attention to the cars on the road in front of them. Why not use this to your advantage and turn your car into a moving advertisement? Include your logo, business name, services, and a contact number and the next time you’re stuck in traffic, your company will get prime time ad space. I was coming back from an organizing job with a colleague one time when she actually received a call from the woman in the car behind us! Just make sure you have Bluetooth or another type of hands-free technology, so you don’t endanger yourself or others or break any laws by answering the phone while driving.
Wear Your Business on Your Sleeve
Or maybe on the front of your shirt. Many organizers order polo shirts with their business logo on them to wear while organizing. They’re comfortable to work in, you don’t have to worry about damaging expensive dress clothes, and of course, they’re great for branding.
Sponsor a Team
Although there’s much concern that today’s young people don’t get enough exercise, millions of kids participate in organized sports every year. And that translates to millions of parents visiting parks and arenas to watch their young athletes. In reality, much more time in a sports game is spent doing nothing, especially in the case of a baseball game that may feature all of fifteen minutes’ worth of actual action. The rest of the time, the audience is sitting or standing around, waiting for their child’s turn on the field or ice. Take advantage of this captive audience by sponsoring a local sports team or buying advertising space at the arena or ballpark.
Banner stands are an excellent tool for showcasing your business at trade shows and other events. These stands can do everything from generating interest with a curiosity-piquing phrase to demonstrating the impact of your services through photographs, whether they’re pictures of projects you’ve completed or professional stock photos.
The Sky’s the Limit
Skywriting isn’t just for marriage proposals and the odd celebrity apology (Shia Labeouf, anyone?). You can reach hundreds of thousands—and perhaps even millions—of customers by taking your message to the clouds. Skywriting may cost more than other methods of marketing, but it’s certainly going to catch people’s attention, and will definitely get people talking about your business.
Have you tried any unconventional methods for marketing your business? What were they, and how did they work out for you?