The Best Ways to Use LinkedIn to Market Your Business


I’ve been on LinkedIn almost since Day One, but other than short periods here and there, I’ve never applied myself to taking advantage of its full potential. Since I intend to get back to it, I was pleased when Kayla Matthews offered to share a few pointers.   Of all the social media networks, LinkedIn arguably […]

21 Ways to Crank the Rank of your Blog

21 Ways to Crank the Rank of Your Blog

One of the questions people ask me most often is: “How can I get more people to read my blog?” The answer is to make sure they can find it! It takes patience and hard work to ensure that your blog posts come up in the search results. Click To Tweet Thanks to the folks at Visme, I’m […]

Managing Email Marketing Campaigns With Excel

spreadsheet for managing email marketing plan

For most people I know, email marketing looks something like this: Signed up for an email service? Check. Opt-in form added to website? Check. List segmented so you can target messages to specific subscribers? Wait, what? If you’ve heard that you need to be doing this but have no idea how to start, you’re going to […]

7 Actionable Ideas to Boost Your Small Business with Live Streaming

live streaming

Live streaming is one of the most recent additions to the fast-moving world of social media. With Facebook, Instagram, Periscope, and more all now offering live streaming, it’s time to get in on the act. Here are seven actionable ideas that you can use to boost your small business, spread the word about your products and […]

12 Awesome Online Tools and Apps for Digital Marketers

digital marketing

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of […]

How to make your website – and your business – more visible

website planning

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible […]

How much does it cost to maintain a website?

website maintenance

Your website is not a one-time investment. As your business evolves, you need to update your website to reflect changes to your services, team members, or policies. Even a very basic site should be updated from time to time to keep the design and the content fresh! In addition, there is much going on behind the […]

How to draw traffic to your site with offline marketing strategies

business card exchange

Last week, Holly Horsman talked about maximizing your online presence by incorporating traditional marketing techniques into your digital marketing strategy. There is definitely still a place for offline marketing, and in this post Leila Dorari shares six strategies for you to consider.   In today’s digital era, your website is your storefront and the main tool […]

Merging Old School Marketing With the Electronic Age

Old School Marketing

  There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly […]

How to write blog titles that get the results you need

woman reading a blog

Many factors influence the success of your blog posts, including the value of your content, your writing style, and the strength of your call to action. But no matter how great your post is, you won’t get results if nobody even reads it. Your title, or headline, has a very important role here. Its main […]

8 Creative Tips to Make Your Video Content Go Viral

viral video

It’s no secret that video is currently one of the hottest ways to promote your business. Since I haven’t yet embraced it myself, I was thrilled when Brenna Clarine, who writes about video for the Valoso blog, offered to share some tips to help you gain more success with your videos. Viral videos today aren’t as […]

Beautiful WordPress Websites that will Brighten Your Day

Marilyn Turner, MSW RSW Counselling Services

I’ve recently had the privilege of creating unique WordPress websites for three distinctly different Canadian clients, and I’m excited to share them with you today. Caldwell Evolution Inc. I began working with Carolyn Caldwell several years ago, when I designed a WordPress site for her organizing business, Wellrich Organizers (now Altered Organization, and soon to […]

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