If your website consists of five or fewer pages, visitors will easily find their way around, as long as you offer some type of navigation menu. With larger websites, it can be more challenging.
After outlining your website content, consider what will make it easiest for your website visitors to find the information that they need – and that you most want them to see.
Many websites group related pages into sections, with dropdown menus. Others have multiple menus. Some have both.
If your website is extensive, even a carefully planned navigation menu may not be sufficient. In this case, a Search box will help visitors locate the information they need in fewer clicks, decreasing the chance that they may just leave and move on to your competitor’s site.
Providing an HTML sitemap is another way you can help visitors navigate your website. POC’s sitemap is an excellent example. Although you can create your sitemap manually, I don’t recommend it, because it means you have to remember to update it every time you add or remove a page. Fortunately, there are a number of WordPress plugins and other tools to automatically generate an HTML sitemap.
In addition to providing a better user experience, a well-organized website will improve your search engine performance by helping web crawlers to access and index all of your content.
You can further enhance your SEO (search engine optimization) by creating an XML sitemap. Where the HTML sitemap is for human visitors, the XML sitemap is for search engine web crawlers and does not appear on any of your site pages. There are many WordPress plugins and other tools for creating XML sitemaps.
If you missed any of the earlier posts in this series, you can access all of them right here.
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