Archive for advertising

In my experience, most professional organizers are very happy to share resources and expertise with their colleagues and reap many rewards from doing so. I asked my client, Julie Stobbe, about her thoughts on the subject, and was so impressed that I invited her to share them here today as my guest blogger.
Professional organizer Julie Stobbe sharing tips with other local businesswomen

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Categories Business Practices
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Scott Stratten (AKA @unmarketing) raised quite a stir last week when he compared advertising in the Yellow Pages to Aiming Your Company at the Bottom of the Barrel. I’ve been a fan of Scott’s work since I attended his teleclass on The 7 Deadly Website Sins for Professional Organizers in 2004, but I’d hate for you to rule out Yellow Pages advertising before looking at it from all angles.

Yellow Pages Advertising

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Categories Marketing
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