Social media has radically changed the way we do business, and in many ways, it has been in favor of small businesses. Back in the day, even the most tech-savvy business owners had a tough job getting one over big businesses because they have the resources to pull all the stops in making their online […]
You’ve got so many options when it comes to advertising your business, both online and offline. It’s awful when you spend a lot of money or time trying out a new strategy, only to find it wasn’t worth it. In the following article, Brooke Chaplan offers advice to help you avoid three common marketing mistakes. […]
In my experience, most professional organizers are very happy to share resources and expertise with their colleagues and reap many rewards from doing so. I asked my client, Julie Stobbe, about her thoughts on the subject, and was so impressed that I invited her to share them here today as my guest blogger.
Scott Stratten (AKA @unmarketing) raised quite a stir last week when he compared advertising in the Yellow Pages to Aiming Your Company at the Bottom of the Barrel. I’ve been a fan of Scott’s work since I attended his teleclass on The 7 Deadly Website Sins for Professional Organizers in 2004, but I’d hate for […]