A few weeks ago, I participated in a blogging competition sponsored by Blog Energizer. Thank you very much for your votes – I’m excited to announce that I came in second, winning a lifetime membership to Contentrix Better Content, and especially pleased that it’s something that will help me make this blog an even better resource for you.
Internet Marketing is one of the most important tools in your business arsenal. Not only does it cost less than advertising in print and broadcast media, its interactive nature allows you to build relationships with clients and prospects without the need for time-consuming telephone or face-to-face meetings. Internet marketing is much more than just putting up a website! Your Internet marketing plan may include search engine optimization, email marketing, blogging, social networking, and other strategies.
Writing articles has long been known as a powerful marketing tool. Organizers who succeed in getting an article published in a newspaper or magazine are able to reap the benefits of putting their name and their expertise in front of thousands of potential clients! Unfortunately, in most cases, the article is looked at only once before the publication is discarded, so unless you’re able to land a weekly column, your exposure is somewhat limited. Publishing your articles on the Internet, however, increases both the reach and the duration of your exposure.
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