It’s frequently recommended that you display samples of your work on your website in the form of before and after photos, because of the powerful impact they can have on potential clients. Yet, only about half of the professional organizers I work with have before and after pictures on their sites. Why do you think that is?
Although I tend to focus a lot on the benefits of WordPress, a traditional HTML website can promote your organizing business equally well, if it is professionally designed, properly optimized for the search engines, and represents your business effectively. Otherwise, you may be wondering why your website is not generating the results you are looking for.
Before and after photos can be a very valuable marketing tool, whether they’re on your website or in a portfolio that you bring with you when meeting with potential clients. People don’t necessarily want to hear or read about what you can do; they want to see the outcome of your work.
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