Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself, or you choose to outsource them, there are a few basic terms and facts you should be familiar with.
As I’ve mentioned previously, there are many benefits to having multiple sources of income. Creating information products and joining one or more affiliate programs are two ways that many successful organizers supplement what they earn in their billable hours. But have you considered tapping into your knowledge from outside the realm of organizing? Stacey and Jane have!
Teleclasses, webinars, and live workshops take place throughout the year, but nothing can compare with a professional organizers conference. Spending entire days hearing expert speakers in the company of like-minded professionals is something you must experience, if at all possible, so grab your planner and decide which conference(s) you’ll attend this year!
I am super excited to be kicking off this new decade with a new logo and a major overhaul of my website. Although it’s come a long way since its initial launch in 2003 (see below – not my first website, but the first one for Organized Assistant), the business has gone through so many changes over the past year that it no longer really reflected what we’re all about.
I don’t think I’m the only person this week who is looking back at the year 2009 and wondering how it has passed so quickly. On the other hand, so much has happened that I didn’t foresee a year ago, including the creation of this blog and its rapid popularity. It seems only fitting that I close off the year by thanking the many people who have contributed to its success.
There’s something exciting about a new year: that blank calendar is just ripe with possibilities! Sometimes it’s fun to guess what will fill those calendar pages, but when it comes to marketing your business, it’s a good idea to have some type of plan. If one of your marketing strategies is blogging, advance planning can keep you from drawing a blank when it’s time to write a new post.
Blogging is an effective way to share information and show the world that you are an expert in your field. It can also be a lot of fun! On the other hand, when you spend hours researching, writing, and editing your posts, it can be discouraging if it doesn’t seem that anyone is reading it. Fortunately, Facebook has many different methods you can use to put your blog in front of potential readers.
As I mentioned in my last post, Do You Need a Blog, a Website, or Both?, one of the things that make blogs such powerful marketing tools is the fact that they allow readers to interact with you by commenting on what you’ve written. I personally click through to the blog or website of every organizer who comments here, and leave a comment for them whenever I can.
One of my followers on Twitter recently asked me: If I have a blog, do I still need a website? That’s a really good question, especially if you’ve ever heard me singing the praises of blogging as a powerful way to build your brand and promote your organizing business.
Internet Marketing is one of the most important tools in your business arsenal. Not only does it cost less than advertising in print and broadcast media, its interactive nature allows you to build relationships with clients and prospects without the need for time-consuming telephone or face-to-face meetings. Internet marketing is much more than just putting up a website! Your Internet marketing plan may include search engine optimization, email marketing, blogging, social networking, and other strategies.
 Popular Entrepreneur Articles: Staff Training : The Process Social Networking and Work Are You Spying on Your Employees? |
