Exciting Changes at Your Organizing Business

JanetBarclay.com

When I launched Your Organizing Business, it was a standalone blog. A few years later, I incorporated it into my main website, OrganizedAssistant.com. Since then, I’ve been pleased to make Your Organizing Business into a valuable resource for readers both inside and outside the organizing industry. The downside is that there’s so much content here […]

How to Raise Brand Awareness through SEO

brand awareness and SEO

Brand awareness has been an important part of any marketing plan for as long as marketing has existed, in any of its various forms. However, the digital age has opened new doors for brands to enter the collective consciousness of consumers – your mobile phones, social networks, e-mails, and any other ways you spend your […]

How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

omnichannel marketing

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult […]

6 Effective Ways to Keep Going When Your Business Seems Stagnant

the way forward

Operating your own private business is no easy task. It requires plenty of hard work and perseverance to maintain clients, market your business, and generate enough income to pay off expenses, much less make a profit. Even if your company has found success early, there will be times of stagnation and perhaps even regression. It […]

Do you really need a blog?

blog

Judging by the participation level in the Professional Organizers Blog Carnival and the Blogging Organizers group on Facebook, there are a lot of professional organizers who recognize the value of blogging as a marketing tool. If you haven’t yet tried this fun and inexpensive way to promote your business, here are some of the ways […]

The Importance of Unified Branding, and What That Means

The Importance of Unified Branding, and What That Means

Before I started my own business, I thought branding was all about the logo and the tagline. Now I understand that there’s a lot more to it – your brand is really about your values and what makes your business unique. Today’s guest blogger, Mary Grace, explains how unified branding can help you increase your […]

Do you need to Maximize your Marketing?

Do you need to Maximize your Marketing? Join the Club!

Like many of you, I’ve learned about blogging, social media, search engine optimization and other marketing techniques through trial and error, by observing what others are doing, reading articles, and attending webinars and conferences. In order to better serve my clients and market my own business, I thought it was time I took some formal […]

How to Engage Customers via Email

Use every email exchange to build quality relationships.

How many business emails do you send out every week? 10? 50? 100? 500? The higher the number, the easier it is to slip into bad habits – being too casual, making typos, the list goes on. In some cases, these mistakes will be overlooked or forgiven, but they can lead to missed opportunities or […]

Selecting the Typography for Your Website

Planning a Website the Organized Way: Selecting the Typography for Your Website

Last week in Planning a Website the Organized Way, we talked about the importance of establishing your business brand. Many business owners spend a lot of time creating their color palette. There’s no question that colors have a huge impact on your visual brand, but how much thought have you given your typography? I used to […]

Choosing Your Color Palette

Planning a Website the Organized Way: Choosing Your Color Palette

Welcome back to Planning a Website the Organized Way! If you’ve been following this series, at this point you should be establishing, clarifying, or updating your business brand. As a key design element of your brand, the impact of your color palette cannot be overstated. Click To Tweet When I was starting Organized Assistant, I read […]

Establishing Your Business Brand

Planning a Website the Organized Way: Establishing Your Business Brand

For centuries, branding has referred to a visual symbol or logo that represents your business. Today it includes everything from the way you answer to the phone to the amount you charge for your services. As the face of your business, your personal brand is also important. Your brand is what makes you unique from […]

Should you name your organizing business?

Who are you?

Last month I posted a number of valuable resources to help you start a professional organizing business. As you write your business plan, you’ll likely spend some time coming up with the right name for your organizing business, so I’m happy to welcome back Kimberley Laws with some great advice to help you with this […]

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