Every year for over a decade, the Metro Washington, DC Area Chapter of NAPO has hosted the Mid-Atlantic Regional Conference for Professional Organizers (MARCPO). For the benefit of others who might be interested in holding a similar event, I asked Deb Lee, Marketing Chair of MARCPO 2010, what goes on behind the scenes, and here’s what she told me.

MARPCO 2010 volunteers: Lynn Meltzer, Alisa Levy, and Susan Unger

If you’re like me, you like attending conferences. If you’re like me, you expect the ones you attend will have great food, amazing speakers, and be in a comfortable location. Not only will the content be fabulous, but you’ll also get to see old friends and connect with new ones.

If you’re like me, when the conference you’re attending is one that you’re also helping to organize, you absolutely want it to be great.  And, if you’re really are like me, then you know what it’s like to work with an amazingly tireless group of people to put on an equally amazing conference.   Working behind the scenes on NAPO-WDC’s 12th Annual Mid-Atlantic Regional Conference for Professional Organizers (MARCPO 2010 – Purpose, Passion, Profit) was fun, exhausting, exhilarating, and any other word you can think of when you’ve been immersed in it for twelve months!

Though it was the third year in a row that I’ve worked behind the scenes, I still learned a thing or two about what it’s like to coordinate the many arms of a conference.  If your association or group is thinking about putting on a great conference, you’ll need to do a lot, and you must have the “3 P’s.”

Judy Parkins, MARCPO 2010 Conference Chairperson

People

Before you have a plan, you need people.  Sound counterintuitive? It isn’t really. You can plan till the cows come home, but if there’s no one around to execute said plan, well, you don’t have much, do you? Besides, when you have people, they can help you create a plan so fabulous that everyone will look like rock stars.  Sometimes, your people get clever and get their own people (think sub-committees).  When everyone steps up to the plate and takes care of the things they’re tasked with, you’re almost guaranteed that you’ll put on a 5-star event.

“Say what you’ll do – then follow through.”

–Judy Parkins, MARCPO 2010 Chair

Care to guess how many people worked on MARCPO 2010? There was the Conference Chairperson, Judy Parkins, who pulled everyone together.  She had four committee chairs (Speakers, Expo, Marketing, & Program), and each of them had their own committee members. There were also volunteers who manned the registration desk, handled the AV, fixed speaker slides, and made sure we had banners and signs. Did I mention that we had a Community Partner liaison who handled the donations we received?  How about the folks who eye-balled our docs and website content to make sure there were no typos? …hmmm…think I might be forgetting a few people…

All in all, there were 30+ people involved behind the scenes. So, you see, people really come first.

“Another important element of creating a successful conference is a shared vision. All of the people involved knew that we could produce a high-quality, classy, professional event with a very strong educational component. We were all working hard to reach that same goal.”

–Julie Gray, MARCPO 2010 Expo Chair

Purpose

You probably thought that the second “P” would be plan.  No, not yet.  You need a reason or purpose for pulling all these fabulous people together. 

Janet Schiesl, Speaker Chair with Julie Gray, Expo Chair

So, what’s the point?  Is there a vision for the conference?  What do you hope attendees will learn and experience?  Solidifying the purpose will drive the direction and feel of your event.  When carefully crafted – and if your people are all on the same page – the memory of your conference will be forever imprinted in the minds of everyone in attendance. Yes, they will remember the content, but they will also remember how they felt, the connections they made, and they will remember to come back next year.

The MARCPO 2010 team wanted to create a conference that was positive, energizing, and filled with diverse programming that would appeal to both new and experienced organizers. We wanted attendees to walk away with an excitement level so high that when coupled with relevant information, they would be better equipped to serve their clients.

“Planning early allowed us lots of time to work a little at a time.”

–Cris Sgrott-Wheedleton, Program Chair

Plan

This is where the people, purpose, and plan all come together. It’s time to get into the nooks and crannies and figure out who’s going to do what and when.  This means creating a timeline with specific dates of completion.  Did you remember the Save the Date cards?  What about the conference logo?  Who will contact the graphic designer?  Did the Tweet Up stickers get printed?  What time will the Pre-Conference session start?

At the risk of making your head explode, here are other things to consider (not a comprehensive list, nor in any particular order, but a good starting point):

• Budget, Contract
• Social Media, Press Releases, Website Updates, Media Coverage
• Venue (rooms, food, parking, point person)
• Audio/Visual, Photographer
• Sponsors, Vendors, Exhibitors, Door Prizes
• Signs, Banners, Easels, Stickers, Ribbons, Buttons
• Speakers (gifts, accommodations)
• Registration, Name Tags, Conference Bags, Binders
• Length of Event & Logistics
• Thank You Notes/Cards
• Conference Debrief (lessons learned)
• Next Conference

Cris Sgrott-Wheedleton, Program Chair & conference attendees

As you can see, there are a myriad of things to think about and do.  Map out the plan, assign the people, and give them deadlines.

And, don’t forget to check in on a regular basis.  The MARCPO 2010 crew had a standing call once a month from March to July which increased to once every three weeks and then once a week as the conference drew near.  Having frequent calls kept everyone accountable, allowed for reassignments, and gave everyone a chance to ask questions.  Was it easy to carve out time for the high frequency of calls? No…but, ultimately, it was well worth it.

The Ancillary “P”

Once you’ve taken care of the 3 P’s, you’ll be well prepared for the big day.  But, wait! There is one more thing to think about.  You need a back-up plan. What happens if things don’t go as planned, like say a speaker doesn’t show up?  Two MARCPO speakers arrived later than we anticipated, and in the moments before they actually got there, we decided that if they were not present within five minutes, we’d assemble an expert panel.  The good news is that both speakers arrived on time and we didn’t need our back up plan. But, it was great knowing we had a “Plan B” to fall back on.

Dorothy Breininger, Closing Keynote Speaker with Deb Lee, Marketing Chair

The Final Word

Planning well in advance with a committed team focused on the same goals is essential.  Just remember that it’s your conference, too. Attend sessions, connect with friends, meet new ones, and eat.

If you’re like me, you’ll remember to have fun!

“This year’s conference was filled with ideas that challenged me to move my business ahead. I most enjoyed meeting new people and seeing friends.”

–Janet Schiesl, Speaker Chair

About Deb

Deb Lee is a Certified Professional Organizer® and the founder of D. Allison Lee LLC, a professional organizing company that helps residential and business clients realize their goals of getting organized, increasing productivity, and reducing stress. For more information, visit www.dallisonlee.com or follow Deb on Twitter.

Please visit Your Organizing Business to read and comment on MARCPO 2010: The Making of a Great Conference.

Welcome to the June 2010 edition of the Professional Organizers Blog Carnival! This is our one-year anniversary, and that’s why I chose this month’s theme. I’m really excited that you’ve dropped by, because I have a surprise announcement to commemorate this special occasion! But first, this month’s contributions…

Many of us are planning one event or another this time of year, so we’re lucky to be surrounded by professional organizers to share their tips with us. Take a few minutes to read the following posts and, while you’re at it, why not get to know your colleagues by leaving a comment or two and/or following someone new on Twitter?

Michelle Panzlaff kicks off the Professional Organizers Blog Carnival this month with Event Planning Tips to Get You Started, explaining:

After spending 8 years in the Hospitality industry and one year as a Catering Coordinator for a large downtown hotel, managing over 20,000 sq feet of space, I can say that event planning has its challenges. Staying organized and on top of details is key.

If you’ve got a family gathering in the works, you won’t want to miss Ellen Delap‘s Organizing For Special Events or Audrey Cupo’s Organizing That Special Event

Tina Blazer provides a check list to ensure we get everything done and stay sane when Preparing for Holidays and Special Events.

Planning a wedding? Read Beverly Coggins‘ A Dozen Tips for a Less-Stressed Wedding and Lelah Baker-Rabe‘s Gift registry tips.

Is there a baby on the way? Read Angela Esnouf‘s Interview with an Organised Mum-to-Be.

Of course, not all events are about celebration! Clare Kumar says,

If you’ve ever held a garage sale, you know that what can sometimes start off as a small idea to generate cash for a few unwanted things can turn into a major event.  Here are some tips to ensure your big event is a success.

A big thanks to everyone who participated in this anniversary edition of the Professional Organizers Blog Carnival! We have a fairly small Carnival this month, but over the past year, 50 bloggers have taken part in this monthly feature.

At this time I would like to give special recognition to Angela Esnouf, who has contributed to a total of 11 Blog Carnivals to date. Angela has been named our first “Professional Organizers Blog Carnival Star Blogger” and has been provided with a special badge which she can place on her blog.

You too can be a Professional Organizers Blog Carnival Star Blogger! Once you have been featured in 10 Blog Carnivals, you will also receive a badge to display on your blog. You can get started today by submitting a post for July, when our theme will be Book Reviews. Whether it’s a book you’ve read recently or an all-time favorite, we want to know about it! You have until Monday, July 12 to make your submission, so you’ve got plenty of time to read a book and post a review on your blog, or you are welcome to submit a link to one of your older posts. If you need some inspiration, check out the titles in the Bookstore for Professional Organizers.

Our theme for August will be Getting Organized for Back to School.

Please visit Your Organizing Business to read and comment on Professional Organizers Blog Carnival for June 2010: Organizing for Special Events.