As a business owner and manager, I’m sure that not a day goes by where you don’t have to write an email, a blog post, a proposal, or some other type of business document. Since everything you write is a reflection of you and your business, you need to make sure that your vocabulary and writing style are suited to your reader and that your spelling and grammar are flawless.
Being the organized professional that you are, I’m sure you’ve started a list or database of potential clients who have inquired about your services, other entrepreneurs you’ve met at networking events, names you’ve collected at trade shows and speaking engagements, and other contacts. It’s great to have that information on file, but your business will benefit much more if you have a system in place for staying in touch with them on a regular basis.
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