Newsletter planning will improve your email marketing ROI

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Despite the popularity of social media, email is still the most effective marketing strategy. Don’t believe me? Check out 7 Statistics That Prove Email Marketing Isn’t Dead on Entrepreneur.com. Email marketing is critical to your continued business growth, but it’s not enough to simply hammer your list with offers. Instead, you need to provide outstanding […]

The Best Social Media Platforms for Building Your Business

Which social media platforms are best for marketing?

Developing a social media marketing strategy is an important step that many of us just skip over in our haste to get started. Instead of identifying the best social media platforms for our business, we just dive in. “People are in such a hurry to launch their product or business that they seldom look at […]

Reviewing the Website Planning Process

Reviewing the Website Planning Process

The Planning a Website the Organized Way series started over two months ago, on August 5th. If you’ve been reading along and working through the steps, congratulations – you’re ready to begin implementing your website plan! Maybe you’re joining us for the first time today, or completing the homework wasn’t a priority for you at […]

Working out the Details

Planning a Website the Organized Way: Working out the Details

Over the last two months, we’ve reviewed many of the content, design, and technical aspects of planning a website. These considerations are especially important if you’re replacing an existing site. If your current website isn’t working well for you, you need to identify how it may be lacking and make sure that your new site […]

Drafting Your Contact Page

Planning a Website the Organized Way: Drafting Your Contact Page

In the last post in our Planning a Website the Organized Way series, we talked about different ways of connecting with your website visitors. This is a very important part of forming relationships, but today we’re going to take it a step further. You must make it as easy as possible for prospective clients to […]

Connecting with Your Website Visitors

Planning a Website the Organized Way: Connecting with Your Website Visitors

Last week, we talked about a few ways to bring new visitors to your website. If you’ve done a good job planning your design and your content, the people you can help through your business will take the time to explore what you have to offer. However, most people will not be ready to do […]

Driving Traffic to Your Website

Planning a Website the Organized Way: Driving Traffic to Your Website

Some people tell me they’re hesitant to have a website because they’re afraid of being inundated with more business than they can handle. My first response is to ask them, “Would it really be so bad to be able to raise your rates and/or refer business to your colleagues?” Then I offer them a reality […]

Comparing WordPress Themes

Planning a Website the Organized Way: Comparing WordPress Themes

Today I’m going to talk about WordPress themes specifically, but even if your website is going to be built on a different platform, many of the principles will still apply. In my last post, I suggested that you study a variety of websites, identify what you like and don’t like about them, and start a […]

Gathering Design Inspiration

Planning a Website the Organized Way: Gathering Design Inspiration

Over the past few weeks, I’ve been guiding you through the process of Planning a Website the Organized Way. Your next task is to look for websites that you like and identify why they appeal to you. Don’t limit yourself to websites within your own industry when seeking design inspiration. Click To Tweet To stand […]

Sourcing Website Images and other Media

Planning a Website the Organized Way: Sourcing Images and other Media

The days are long gone when you could simply copy and paste paragraphs from your brochure onto a web page. Once you’ve written your text, you need to draw your target client’s attention to it with carefully selected media. These may include photographs, illustrations, icons, videos, and other types of content. Photographs Photos are one […]

Selecting the Typography for Your Website

Planning a Website the Organized Way: Selecting the Typography for Your Website

Last week in Planning a Website the Organized Way, we talked about the importance of establishing your business brand. Many business owners spend a lot of time creating their color palette. There’s no question that colors have a huge impact on your visual brand, but how much thought have you given your typography? I used to […]

Choosing Your Color Palette

Planning a Website the Organized Way: Choosing Your Color Palette

Welcome back to Planning a Website the Organized Way! If you’ve been following this series, at this point you should be establishing, clarifying, or updating your business brand. As a key design element of your brand, the impact of your color palette cannot be overstated. Click To Tweet When I was starting Organized Assistant, I read […]

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