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Online marketing courses - Maximize Marketing Club

It’s been a year since I launched Maximize Marketing Club, and members have been raving about it! “Even if you’ve been at it for a while, Janet Barclay’s Maximize Marketing Club gives you a chance to revisit parts of your business that may need upgrading and tweaking. Her regular posts, resources, and discussions make it fun […]

How to Raise Brand Awareness through SEO

brand awareness and SEO

Brand awareness has been an important part of any marketing plan for as long as marketing has existed, in any of its various forms. However, the digital age has opened new doors for brands to enter the collective consciousness of consumers – your mobile phones, social networks, e-mails, and any other ways you spend your […]

How to use inbound marketing and SEO to attract the right clients

inbound marketing and seo

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter […]

7 Ways to Maximize the Value of Old Content on Your Blog

Maximize The Value Of Old Content On Your Blog

Content isn’t a minor investment for a small business, and the better the content is, the more expensive it’s likely to be. But unlike other forms of promotion — think PPC advertising — an investment in content produces an owned asset. Once you’ve paid for content, it’s yours to do with as you will. Unfortunately, […]

How to promote a business on a budget

marketing strategies

Whether you’re a small business owner or simply a clever entrepreneur, you can help save the money your organisation spends on marketing and promotion by bringing the techniques in-house. The marketing activities that you opt for don’t have to be costly and expensive. In fact, taking a small amount of time to research techniques that […]

Top 5 SEO Strategies Revealed by the Competition

"There’s no rule that says you can’t spy on your competition." Hector Cuevasa

As a Web Designer and Inbound Marketing Specialist, clients often ask me for assistance with their search engine optimization. Although I try to stay on top of SEO trends, it’s really not my area of expertise, so I’m happy to share with you Mae Demdam’s advice for checking out your competitors’ top SEO strategies. Every […]

How to Achieve Higher Search Rankings with WordPress SEO

How-to achieve Higher Search Rankings with WordPress SEO

Nearly everyone I talk to wishes they could get higher search rankings, but most solopreneurs can’t afford to invest hundreds of dollars every month for SEO services. My guest today is WordPress expert Tracey Jones, with a few strategies for enhancing your site and improving your search engine results. Why do you even blog? Don’t […]

Do you need to Maximize your Marketing?

Do you need to Maximize your Marketing? Join the Club!

Like many of you, I’ve learned about blogging, social media, search engine optimization and other marketing techniques through trial and error, by observing what others are doing, reading articles, and attending webinars and conferences. In order to better serve my clients and market my own business, I thought it was time I took some formal […]

Search Engine Optimization Basics

Search Engine Optimization Basics

Although I don’t offer search engine optimization (SEO) services, I have always tried to incorporate good SEO practices into the websites and blog posts I create. The concepts I’ve learned through observation have worked well for my clients and me over the years, even without formal SEO training. It’s no secret that things have changed […]

How to Find Clients as a Productivity Consultant

Finding Clients

The other day I shared some exercises based on the Law of Attraction to help you identify and attract your ideal client. Although I believe that the Law of Attraction works, it’s also wise to take a more hands-on approach to finding clients. My guest today is Sarah Williams, who brings us some great tips for marketing […]

Driving Traffic to Your Website

Planning a Website the Organized Way: Driving Traffic to Your Website

Some people tell me they’re hesitant to have a website because they’re afraid of being inundated with more business than they can handle. My first response is to ask them, “Would it really be so bad to be able to raise your rates and/or refer business to your colleagues?” Then I offer them a reality […]

Website Marketing: 7 Stepping Stones to Success

website marketing word cloud

In 3 Ways to Attract Readers to Your Blog, I suggest that leaving comments on other blogs will encourage others to read yours, a strategy that’s worked for me a number of times. That’s how I connected with Dmitriy Ivanov. I commented on one of his posts, he began reading Your Organizing Business, and he’s here as my guest […]

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