The Best Ways to Use LinkedIn to Market Your Business


I’ve been on LinkedIn almost since Day One, but other than short periods here and there, I’ve never applied myself to taking advantage of its full potential. Since I intend to get back to it, I was pleased when Kayla Matthews offered to share a few pointers.   Of all the social media networks, LinkedIn arguably […]

12 Awesome Online Tools and Apps for Digital Marketers

digital marketing

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of […]

How to organize your social media marketing and be more productive

social media and productivity

Social media marketing can be a bit daunting when you don’t have a good system in place to organize it. You need to keep track of all your different social profiles, make sure you respond to all the mentions you receive, post great content regularly and so much more. This can lead to a bit […]

Innovative Ways to Stay Relevant in the Market

Innovative Ways to Stay Relevant in the Market

To stay relevant in today’s market, research the latest trends, advancements, and achievements in your field. Along with staying on top of other company’s successes in the industry, study the ways other businesses fall short in reaching a specific consumer group. Stay organized with planners tailored to your specific aspirations. Community Participation Especially if you […]

How to use inbound marketing and SEO to attract the right clients

inbound marketing and seo

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter […]

How to use Reddit to promote your business


Developed a little more than a decade ago, Reddit is today the vastest network for user-generated content. As of June 2016, Reddit boasted 234 million unique users in almost 12,000 active communities. If you’re on the lookout for a new marketing channel, you should definitely consider Reddit. Click To Tweet But before you jump on […]

How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

omnichannel marketing

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult […]

How to promote a business on a budget

marketing strategies

Whether you’re a small business owner or simply a clever entrepreneur, you can help save the money your organisation spends on marketing and promotion by bringing the techniques in-house. The marketing activities that you opt for don’t have to be costly and expensive. In fact, taking a small amount of time to research techniques that […]

Periscope reigns supreme but you should also know about other competitors


This May, Periscope celebrated its first birthday. The app was a huge success and gained millions of users during this time, making it one of the most interesting apps this year. Who thought that the idea of discovering the world through someone else’s eye would be such a huge hit, right? Well, there are many […]

How to Use Instagram to Promote Your Business

Instagram for business

Have you been wondering how to use Instagram for your business? Have you considered how others are using it? If you implement the right tactics, Instagram can be helpful when building awareness, driving traffic to your business website and boosting engagement. Not sure you know how to properly leverage Instagram? No worries, you have come […]

Save your business from these social media automation mistakes

social media automation

I appreciate time-saving social media tools as much as the next guy (or girl), but one of my pet peeves is people who use them inappropriately. More specifically, they just “set it and forget it” without giving any thought to how they’ll be perceived by their followers. I’m happy to have Anand Srinivasan join me […]

6 Ways to Make Your Twitter Updates More Creative

creative Twitter updates

When Julie Bestry suggested I join Twitter back in 2008, I was immediately captivated, but since then I’ve had an on-again off-again relationship with the site. Lately I’ve been feeling a little blah about it, but the ideas suggested by Naomi Binford in this article have rekindled my enthusiasm. Twitter is a great platform for […]

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