Archive for social media

Social Media Q&A

by Janet

It was such an honor to be invited to speak at POC’s Halton-Peel Chapter Meeting last week! Since the Q&A portion of a presentation is often the most valuable, I decided to devote the entire session to answering the group’s questions about social media. I’ve posted those questions, along with my answers, here today.

Q&A
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Categories Marketing
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Why Social Media?

by Janet

When it comes to social media, I’ve noticed that some professional organizers avoid it like the plague, others embrace it wholeheartedly, and most fall somewhere in between. Helena Alkhas views social media as an important tool for her organizing business, and I’ve invited her here today to explain why.

home-based businesswoman

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Categories Marketing
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Are you Lost on LinkedIn? Frazzled about Facebook? Puzzled about Pinterest? You’re certainly not alone! Staying on top of constant changes to social media sites and deciding whether to join yet another social network can leave you longing for the days when all you needed to market your business online was a simple static website.

social media questions

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Categories Education, Marketing
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Who Are You?

by Janet

You probably put a lot of time and thought into choosing a name for your organizing business. Perhaps you even invested in registering a trademark to ensure that no one else could use that same name. It’s no wonder then that you take great pride in that name and are pleased to display it on your business card and other printed and online marketing materials.

woman hiding her face behind her hand

© Jaimie Duplass / PhotoXpress

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Categories Marketing
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Are You Pinteresting?

by Janet

New social media sites are cropping up all the time and it seems like I’m being invited to join something-or-other nearly every week. Since it’s unrealistic to try and maintain an active presence everywhere, I tend to wait and see whether a particular site is going to be worth my while before jumping on the bandwagon. Such was the case with Pinterest.

Janet Barclay on Pinterest

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Categories Marketing
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Are Your Tweets Timely?

by Janet

Twitter is a great tool for busy professionals whose schedules often keep them from attending live networking events. You can take part in conversations at whatever time best suits you, even if the other parties aren’t online at the same time as you. Although convenient, this is not without its drawbacks.

blue alarm clock

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Categories Marketing
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When we asked our readers to identify their biggest blogging challenge, the number one answer was “attracting readers.” It can be very discouraging to spend valuable time researching a topic and writing what you think is an amazing post, then to get no comments, retweets, or other indications that anyone even read it. Sometimes it’s enough to make you wonder why you’re blogging at all!

How to increase traffic to your blog

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Categories Marketing
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After engaging Organized Assistant to help her implement her blogging and social media strategy, a professional organizer asked me how much time she should plan to devote to these activities. This is such an important question that I decided to answer it here on my blog.

Invest time in marketing if you want to make money

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Categories Marketing
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When you’re getting started on Twitter, your first goal is to attract followers. After all, what’s the good of saying brilliant things if no one is listening? What’s just as exciting as getting your first few followers is the first time someone likes one of your tweets enough to pass it on to their followers in the form of a retweet.

retweeting on Twitter

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Categories Marketing
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Due to popular demand, I’m thrilled to announce that I’ve put together a Basic Guide to Networking on Twitter! It’s packed with tips to help you leverage the power of Twitter to grow your professional network and market your organizing business.

Basic Guide to Networking on Twitter

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Categories Marketing
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