Perhaps you created a website when you launched your organizing business. Over time, you may have added or discontinued some services or decided to specialize in a certain area, and it’s important that your website reflect these changes. It’s equally important to update the design of your site to effectively represent you as an established professional in the organizing industry.
Although some organizers are extra busy in the summer, for others, work seems to slow right down while their clients are in vacation mode. Fortunately, there are many ways to fill your time that will benefit your business in the months to come. If you don’t already have a list of projects to work on when you have the time, here are a few ideas to get you started.
I love anything and everything to do with blogging, I love working with professional organizers, and I love customizing WordPress themes, so when an opportunity comes along that lets me do all three at once, you can be sure that I am in geek heaven! Today I’m excited to share with you my most recent project:
So, you’re thinking about a new website for your organizing business – how exciting! No matter if it’s your very first site or you’ve been online for a while and are ready for a change, whether you’re a do-it-yourself-er or are working with a web professional, you can make the project go more smoothly and increase the ROI of your new site by drawing upon your strong organizing skills.
It’s frequently recommended that you display samples of your work on your website in the form of before and after photos, because of the powerful impact they can have on potential clients. Yet, only about half of the professional organizers I work with have before and after pictures on their sites. Why do you think that is?
If you have a blog or a website, you probably put a lot of blood, sweat and tears into writing your content, or paid a professional copywriter to do it for you. Either way, when you’ve made the effort to publish something that’s uniquely yours, it can be beyond frustrating to discover that someone has adopted it as their own.
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself, or you choose to outsource them, there are a few basic terms and facts you should be familiar with.
As I’ve mentioned previously, there are many benefits to having multiple sources of income. Creating information products and joining one or more affiliate programs are two ways that many successful organizers supplement what they earn in their billable hours. But have you considered tapping into your knowledge from outside the realm of organizing? Stacey and Jane have!
Although I tend to focus a lot on the benefits of WordPress, a traditional HTML website can promote your organizing business equally well, if it is professionally designed, properly optimized for the search engines, and represents your business effectively. Otherwise, you may be wondering why your website is not generating the results you are looking for.
One of my followers on Twitter recently asked me: If I have a blog, do I still need a website? That’s a really good question, especially if you’ve ever heard me singing the praises of blogging as a powerful way to build your brand and promote your organizing business.
