Scott Stratten (AKA @unmarketing) raised quite a stir last week when he compared advertising in the Yellow Pages to Aiming Your Company at the Bottom of the Barrel. I’ve been a fan of Scott’s work since I attended his teleclass on The 7 Deadly Website Sins for Professional Organizers in 2004, but I’d hate for you to rule out Yellow Pages advertising before looking at it from all angles.

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