Last week, Margarita Ibbott posted her February editorial calendar on her blog, and it was a brilliant demonstration of how you can get blogging ideas out of everyday and special events. It reminded me of a post I wrote for From the Desk of Janet Barclay in 2011, and since it happens to be very timely, I’ve updated it a bit and am republishing it here today.
When searching for topics for my blog, I often refer to ideas suggested in the Blogging Calendar from Blog Energizer, and recommend this wonderful resource to others as well. After downloading a copy, one of my clients said that she couldn’t wait to see how I might be inspired by Jell-O Week. Although I knew she was teasing, I couldn’t resist a challenge, especially when it comes to blogging, so here goes!
Did you know that people have been enjoying Jell-O since the late 1800s? It is, in fact, a “shining” example of a brand keeping up with the times. Over the years they’ve adapted to customer wants and needs by adding non-gelatin products to their line-up, introducing new flavors, discontinuing less popular ones, and catering to the demands of health-conscious consumers.
Are we doing that in our own businesses?
In terms of their marketing, they’ve also kept up with the times, going from magazines to radio to television. Despite recent revelations that Bill Cosby may not have lived up to the squeaky clean image we knew and loved, many of us have fond memories of the many commercials he appeared in.
Not surprisingly, Jell-O even has a great Facebook Page! Here are some of the things they do to encourage people to not only Like their Page but to become active participants in their online community:
- Allow fans to post on the Page and, even more importantly, respond to their posts
- Ask timely questions such as “What are you doing to keep your New Year’s Resolution?” and “The Big Game is better when you’re with family and friends! Who are you watching it with?”
- Post recipes and money-saving coupons
- Invite fans to submit photos of their Jell-O creations
- Create photo albums showing their “Giggle Tours”
- Upload videos of their latest commercials
Even their About Page is nice and light, like Jell-O itself. They could easily have included a lengthy paragraph describing their many products or the brand’s history, but they didn’t.
What other effective Facebook pages have you seen? What do you like about them? How might we incorporate some of these ideas into our own Facebook pages?
My challenge for you today:
- Download the latest Blogging Planner & Calendar.
- Choose a topic that doesn’t seem to have anything to do with your business.
- Be creative and find a way to use it on your blog.
- Come back here and post your link in the comments!