How to choose a great name for your organizing business

One of my responsibilities as Director of Membership for Professional Organizers in Canada was ordering the name badges. I was amazed at how many members ordered a replacement name badge within their first year or two – not because they’d lost theirs (they are organizers, after all), but because they changed the name of their business. I suppose I really…

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How to Optimize E-Newsletter Content to Retain Clients

One of my most popular guest bloggers last year was productivity blogger Kayla Matthews, so I’m happy to welcome her back today with some great tips to help you optimize your newsletter content and get the most out of your email marketing. You’ve probably read about how to make your e-newsletter catch people’s attention initially, but what about actively working…

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An Organized Digital Marketer – A How to Guide

As my first guest for 2018, I’m pleased to introduce Ron Devanso, who is the digital marketing manager for a moving company in Las Vegas. Ron’s here to share some tools and techniques that will allow you to apply your organizing skills to your marketing activities. The resources he provides will be especially valuable to those of you who manage…

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How to Promote Your Organizing Business with Effective Web Content

If your plans for growing your business include a new website or a revamp of your existing site, there are many questions for you to consider. One of the most important elements of your website is your content. It’s a great idea, especially if you’re new to the organizing profession, to look at other professional organizer websites for inspiration. Seeing…

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How to Sell Organization to People Who Don’t Know They Need it (Yet)

Entrepreneurial people are amongst the most creative in society. They have to be, as to come up with a winning business idea you have to have a high degree of openness in the way you interact with the world. This means that in order to spot the lucrative opportunities, creative entrepreneurs tend to remain ‘switched on’ at all times, scanning…

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The Best Ways to Use LinkedIn to Market Your Business

I’ve been on LinkedIn almost since Day One, but other than short periods here and there, I’ve never applied myself to taking advantage of its full potential. Since I intend to get back to it, I was pleased when Kayla Matthews offered to share a few pointers.   Of all the social media networks, LinkedIn arguably offers the greatest potential for…

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21 Ways to Crank the Rank of your Blog

One of the questions people ask me most often is: “How can I get more people to read my blog?” The answer is to make sure they can find it! Thanks to the folks at Visme, I’m thrilled to provide you with a 21-point SEO Blog Post Checklist. So you want to increase your blog traffic without paying for ads or spending…

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Managing Email Marketing Campaigns With Excel

For most people I know, email marketing looks something like this: Signed up for an email service? Check. Opt-in form added to website? Check. List segmented so you can target messages to specific subscribers? Wait, what? If you’ve heard that you need to be doing this but have no idea how to start, you’re going to love this post from Angela…

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