How to make your website – and your business – more visible

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online. Keyword-rich content Using keyword-optimized…

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How much does it cost to maintain a website?

Your website is not a one-time investment. As your business evolves, you need to update your website to reflect changes to your services, team members, or policies. Even a very basic site should be updated from time to time to keep the design and the content fresh! In addition, there is much going on behind the scenes that requires attention. To help…

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How to draw traffic to your site with offline marketing strategies

Last week, Holly Horsman talked about maximizing your online presence by incorporating traditional marketing techniques into your digital marketing strategy. There is definitely still a place for offline marketing, and in this post Leila Dorari shares six strategies for you to consider.   In today’s digital era, your website is your storefront and the main tool for creating a strong presence…

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Merging Old School Marketing With the Electronic Age

There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly uncovers some “old school” marketing tactics…

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How to write blog titles that get the results you need

Many factors influence the success of your blog posts, including the value of your content, your writing style, and the strength of your call to action. But no matter how great your post is, you won’t get results if nobody even reads it. Your title, or headline, has a very important role here. Its main purpose is to spell out…

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8 Creative Tips to Make Your Video Content Go Viral

It’s no secret that video is currently one of the hottest ways to promote your business. Since I haven’t yet embraced it myself, I was thrilled when Brenna Clarine, who writes about video for the Valoso blog, offered to share some tips to help you gain more success with your videos. Viral videos today aren’t as difficult of an undertaking as…

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Beautiful WordPress Websites that will Brighten Your Day

I’ve recently had the privilege of creating unique WordPress websites for three distinctly different Canadian clients, and I’m excited to share them with you today. Caldwell Evolution Inc. I began working with Carolyn Caldwell several years ago, when I designed a WordPress site for her organizing business, Wellrich Organizers (now Altered Organization, and soon to be redesigned). Carolyn is involved…

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Action Words – What they are and why Content Marketing can’t exist without them

Content marketing is a strategic marketing method centered on producing and sharing valuable, relevant, and consistent content to entice and engage a distinctly established audience – with the final aim of driving profitable consumer action. Content marketing doesn’t pitch a product or a service. Instead, it offers a useful solution to customers that could solve their issues. When done correctly,…

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