Create Quality Content to Capture Visitors

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Do your business goals for the new year include updating your website? They should! Continually adding fresh, relevant content to your site will help your search engine positioning as well as encouraging visitors to stay longer and come back more often. So to kick off 2013, I welcome guest blogger Samantha Railey with a few tips for keeping your website up-to-date.

How Content Drives Business To Your Site

Adding unique content on a daily basis will help propel the value of your website in the eyes of the major search engines, which measure how good a site’s content is through text, headlines, blog posts, photos, video clips and more. The new search engine algorithms are based partially on how long visitors stay and the number of pages viewed on your site. You’ll gain more visits and increased page views with a consistent stream of searchable new content.

Without valuable content on your website, what reason does anyone have for visiting? So, consider the following tips to help create and find quality content for your site.

Use a Content Management System

A content management system (CMS) is an interface that allows a site owner to add or modify content without having to learn a new, complex set of special coding skills. Having this system in place allows you to continually change content, which helps your website stay up to date — a very important asset in today’s instant-gratification society.

Create room for fresh daily content

There was a time when a small-business owner could hire a Web-hosting company or run a virtual private server (VPS) to create a website and consider it a one-time transaction. Now, with the growing need for high-quality and up-to-date content, that way of doing business simply does not work. In our current social-media-driven world, people expect new, fresh content on a regular basis.

One way to ensure that is setting up an area to post new info every day. Call it a blog, call it updates; Just make sure that your daily notes page is searchable. And, in order for your employees to add, view or suggest new ideas and content, MyHosting VPS is great because it’s affordable, customizable, and provides specific hosting for the needs of businesses, developers and resellers. If MyHosting does not fill your VPS needs, plenty of other options exist.

Work the boilerplates

Boilerplates are the necessary pages of your website. Examples of boilerplate pages are your privacy policy, your “contact us” page and your terms of service page. While it might be tempting to write these pages once and let them sit, it’s a good idea to periodically update them because they can add value to your website. Change their graphics from time to time, or add something funny or unexpected.

Check behind the scenes

The content of your site does includes more than just blogs, graphics or interactive pages on your site. Content also includes meta tags and descriptions, keywords, ALT tags on images and link title tags. Make sure that your meta descriptions are all up date, and even consider changing them once in a while. Working the behind-the-scenes content can improve your website’s traffic.

Remember that content is king and key to driving traffic to your site.

Authored By Samantha Railey. Samantha loves food. All kinds of food, all the time. Her passion for writing is a close second, so she decided to combine the two.


  1. Avatar Samantha Pointer on January 4, 2013 at 10:50 pm

    I’m constantly updating all of my sites. Especially going into a new year. I like to change it up especially design wise. I think that is right on about not considering your website as done and a one time transaction. You always should revisit your design and your goals for the site on a yearly basis if not more.

    • Avatar Janet Barclay on January 5, 2013 at 10:19 am

      So true! One concern I have, when I visit a website that clearly hasn’t been updated in a long time, is whether the company is still operating.

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