How to make your website – and your business – more visible

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online. Keyword-rich content Using keyword-optimized…

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How to draw traffic to your site with offline marketing strategies

Last week, Holly Horsman talked about maximizing your online presence by incorporating traditional marketing techniques into your digital marketing strategy. There is definitely still a place for offline marketing, and in this post Leila Dorari shares six strategies for you to consider.   In today’s digital era, your website is your storefront and the main tool for creating a strong presence…

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Merging Old School Marketing With the Electronic Age

  There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly uncovers some “old school” marketing…

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How to improve your Facebook ads using the right typography

Social media has radically changed the way we do business, and in many ways, it has been in favor of small businesses. Back in the day, even the most tech-savvy business owners had a tough job getting one over big businesses because they have the resources to pull all the stops in making their online business presence felt. Today, a…

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How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult aspects of being a solopreneur…

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