Newsletter planning will improve your email marketing ROI

Despite the popularity of social media, email is still the most effective marketing strategy. Don’t believe me? Check out 7 Statistics That Prove Email Marketing Isn’t Dead on Entrepreneur.com. Email marketing is critical to your continued business growth, but it’s not enough to simply hammer your list with offers. Instead, you need to provide outstanding value to your subscribers and…

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The Best Social Media Platforms for Building Your Business

Developing a social media marketing strategy is an important step that many of us just skip over in our haste to get started. Instead of identifying the best social media platforms for our business, we just dive in. “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye…

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Reviewing the Website Planning Process

The Planning a Website the Organized Way series started over two months ago, on August 5th. If you’ve been reading along and working through the steps, congratulations – you’re ready to begin implementing your website plan! Maybe you’re joining us for the first time today, or completing the homework wasn’t a priority for you at the time. For your benefit,…

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Working out the Details

Over the last two months, we’ve reviewed many of the content, design, and technical aspects of planning a website. These considerations are especially important if you’re replacing an existing site. If your current website isn’t working well for you, you need to identify how it may be lacking and make sure that your new site addresses those issues. Otherwise, there’s…

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Drafting Your Contact Page

In the last post in our Planning a Website the Organized Way series, we talked about different ways of connecting with your website visitors. This is a very important part of forming relationships, but today we’re going to take it a step further. You must make it as easy as possible for prospective clients to contact you. Click To Tweet…

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Connecting with Your Website Visitors

Last week, we talked about a few ways to bring new visitors to your website. If you’ve done a good job planning your design and your content, the people you can help through your business will take the time to explore what you have to offer. However, most people will not be ready to do business with you the first…

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Driving Traffic to Your Website

Some people tell me they’re hesitant to have a website because they’re afraid of being inundated with more business than they can handle. My first response is to ask them, “Would it really be so bad to be able to raise your rates and/or refer business to your colleagues?” Then I offer them a reality check. Just putting your business…

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Comparing WordPress Themes

Today I’m going to talk about WordPress themes specifically, but even if your website is going to be built on a different platform, many of the principles will still apply. In my last post, I suggested that you study a variety of websites, identify what you like and don’t like about them, and start a collection of design ideas for…

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