How to Promote Your Organizing Business with Effective Web Content

If your plans for growing your business include a new website or a revamp of your existing site, there are many questions for you to consider. One of the most important elements of your website is your content. It’s a great idea, especially if you’re new to the organizing profession, to look at other professional organizer websites for inspiration. Seeing…

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21 Ways to Crank the Rank of your Blog

One of the questions people ask me most often is: “How can I get more people to read my blog?” The answer is to make sure they can find it! It takes patience and hard work to ensure that your blog posts come up in the search results. Click To Tweet Thanks to the folks at Visme, I’m thrilled to provide you with…

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12 Awesome Online Tools and Apps for Digital Marketers

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…

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How to make your website – and your business – more visible

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online. Keyword-rich content Using keyword-optimized…

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How to Raise Brand Awareness through SEO

Brand awareness has been an important part of any marketing plan for as long as marketing has existed, in any of its various forms. However, the digital age has opened new doors for brands to enter the collective consciousness of consumers – your mobile phones, social networks, e-mails, and any other ways you spend your time online. The more you…

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How to use inbound marketing and SEO to attract the right clients

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter PD Day earlier this year, and knew…

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7 Ways to Maximize the Value of Old Content on Your Blog

Content isn’t a minor investment for a small business, and the better the content is, the more expensive it’s likely to be. But unlike other forms of promotion — think PPC advertising — an investment in content produces an owned asset. Once you’ve paid for content, it’s yours to do with as you will. Unfortunately, many businesses leave old content…

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How to promote a business on a budget

Whether you’re a small business owner or simply a clever entrepreneur, you can help save the money your organisation spends on marketing and promotion by bringing the techniques in-house. The marketing activities that you opt for don’t have to be costly and expensive. In fact, taking a small amount of time to research techniques that may be beneficial to your…

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