Taking Things Up a Notch

These days, most organizers have a website right from the get-go. Even if it’s a simple one-pager with contact details and basic information about your services, it is expected that a credible business will have an online presence. As your business grows, your website needs to evolve as well, to reflect your increasing expertise and status within the organizing industry. We’ve recently had the pleasure of working with a number of clients who were ready to take their websites to the next level.

Details etc.

Cindy Kamm – Details etc.

Cindy’s original website, pictured below, was created in 2005. Although it was an attractive, uncluttered site, it no longer presented the image she wanted for her business. In addition, she wanted to start blogging. She sent me her new logo and I set out to develop a new WordPress site with a design that reflected Cindy’s vision, shown above.

Details etc.

Pamela Culp Blanchard – Be Clutter Free

After creating a website and blog for the new Senior Downsizing division of Pamela’s business, she asked me to investigate why her main website was not doing well in Google.

Be Clutter Free

I discovered that the site had been built using iframes, which aren’t ideal from an SEO perspective as they’re next to impossible for the search engines to crawl. Furthermore, much of the content was made up of images rather than text, making it very difficult for the search engines to identify what the site was about. The easiest way to resolve this problem was to move the content into a new WordPress site, updating the content at the same time.

Be Clutter Free

Laurene Livesey Park – OrganizeMe101.com

Laurene’s original website was created when she started her business back in 1999. Design trends change over time, and her website developer was no longer available to perform updates.

OrganizeMe101.com

Laurene wanted a fresh new look as well as the ability to update her own content. She chose a WordPress theme from WooThemes called This is Suit & Tie, into which we incorporated her logo and website content.

OrganizeMe101.com

I still prefer working with iThemes, but I was impressed with the built in functionality of WooThemes, and wouldn’t hesitate to recommend it to someone who wants to build their own site but doesn’t have any experience working with HTML or CSS.

Sandra Lim – A Better Impression

Although we primarily serve professional organizers, we do work with other business owners from time to time, including many from the career services industry.

Sandra was actually one of our first clients back in 2003 when we initially offered virtual assistant services, and we’ve supported her on a number of projects over the years. She already had an elaborate website before we connected, but as you know if you’ve had a website for several years, even a well-maintained site can begin to look tired over time.

A Better Impression

When Sandra was ready for a new  website focusing on her core services, she didn’t even consider contacting anyone else, and it was great to be working with her once again.

A Better Impression

Take a good look at your website. Is the information current? Does it reflect the professional image you wish to convey? If it’s time for a makeover, contact Organized Assistant® for a free 30-minute telephone consultation.

A former professional organizer, I’m now a web designer and DIY marketing facilitator. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

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Comments

  1. Nifty information. And hey, I remember Laurene’s original website. When I started researching professional organizing in 2001, just before I started my business, Laurene’s site was the first ever bookmarked.

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