Interview with Vickie Dellaquila, Certified Professional Organizer and Author
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My latest interview guest, Vickie Dellaquila of Organization Rules, Inc., is well known in the organizing industry. With 20+ years of experience, multiple certifications, and recognition in a number of television, web, and print outlets, she has a lot to share, and I’m happy to welcome her here today.
Vickie currently offers virtual organizing, speaking, and an online clutter support group.
Vickie, what is your specialty?
Working with clients challenged by chronic disorganization, hoarding tendencies, clients in transition, and clients who are disorganized and impacted by factors such as ADHD, depression, anxiety, fibromyalgia, and more.
What other services or products do you offer?
I have a children’s organizing book called Ophelia: Let’s Get Organized! and the book, Don’t Toss My Memories in the Trash-A Step-by-Step to Helping Seniors Downsize, Organize and Move.
Do you offer any products or services for other organizers?
Yes, I offer mentoring to new organizers.
I also have my books, Ophelia: Let’s Get Organized! and Don’t Toss My Memories in the Trash for professional organizers to purchase in bulk at a discount to give away at presentations and give to clients, etc.
How do you approach a new organizing project?
I discuss it with my client and what the client is hoping to achieve when working with them.
How did you come up with your business name?
I came with my business name, Organization Rules, Inc.® after thinking that organization can rule your life if you want it to and there might be some rules to organization that a client could follow.
I also came up with the tagline for my business, “Compassionate Organizing for Every Stage of Your Life”® realizing that organizing is helpful at every stage of your life. I also trademarked my business name and tagline.
How has your business changed since you first started out?
I worked for several years on site with clients and now only work virtually. I specialized in working with those challenged by chronic disorganization. I also now give presentations on organizing for kids with my book, Ophelia: Let’s Get Organized!
What would you do differently if you were starting your business today?
I would ask for more help in the beginning of my business. It is too hard to do everything yourself!
At what moment did you consider yourself successful?
There is a different measure of success for everyone. For me, seeing clients become and “unstuck” and move forward in their life. I love to see forward movement for a client and that is success to me!
Also finishing my two books was a great success for me.
What professional associations or other organizations do you belong to?
NAPO, ICD, and NASMM
What’s the most surprising thing you’ve discovered about running an organizing business?
There are so many hats to wear when running a business!
What is the biggest challenge you currently face in your business?
One of the biggest challenges for me is educating clients about virtual organizing and clutter support groups and how they can be beneficial for the client.
What’s your favorite organizing product?
I love the Time Timer!
What do you like to do when you’re not working?
I love to spend time with my family, travel, musical theater, history, and listen to audiobooks. I am a Gigi to my eight grandchildren! I also am working on visiting all U.S. capitals and national parks. When I am done, I think I will work on visiting world capitals!
What else should we know about you?
I am in my 20th year of organizing and love what I do!
Thank you, Vickie!
Would you like to be interviewed for Your Organizing Business?
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So fun to hear from the woman behind Ophelia! I love her 🙂
I haven’t read the book about the memories in the trash, but I have heard so many terrific things about it. I’m reminded by this interview to add it to my list.
Thanks for sharing, Vickie. It’s nice “meeting” you here on Janet’s blog!
I’ve been hearing great things about Vickie’s earlier book for many years, so I’m really pleased that she was willing to be featured here.
I love both of Vickie’s books, especially Don’t Toss My Memories. Downsizing is so hard and this book helps adult children understand what Mom & Dad might be going through. I suggest it all the time at my downsizing talks.
It sounds like a classic!
Vickie’s books have helped so many people — they’re classics! She also happens to be one of the most friendly, welcoming organizers in the industry. I had no idea she’s been visiting all the U.S. capitals and national parks. That is very interesting! Now, I can’t wondering how organized her suitcase is ?.
I bet it’s VERY organized!
What a great interview! I love Vickie and always enjoy learning more about her. Like Geralin, I didn’t know she was working on her bucket list of visiting all the US capitals and national parks. That’s wonderful! She always posts the best travel photos.
I had the joy of traveling in Japan with Vickie and her husband Phil almost ten years ago when we spoke at the JALO conference in Yokohama. Vickie is generous with her knowledge. When I was writing my book, she offered me advice about publishing and marketing. I’m a huge fan of her book “Don’t Throw My Memories in the Trash,” and I regularly refer it to others.
It’s wonderful to see how far back many of these relationships go. It reinforces the notion that most organizers are collaborative, not competitive!
I’m so happy to see you profile Vicki. I’m a big fan of Ophelia, and I have Don’t Toss My Memories in the Trash on the resource sheet I give out at all my residential and senior-oriented speaking engagements. And I’ve always loved Vicki’s tag line, because compassion really should be at the heart of everything we do. Janet, thank you for sharing this interview!
And even though I was paying attention to spelling Vickie’s last name correct in my tweet, I left the “e” off her first name TWICE in my comment above. Ack! Stupid fingers!
I’m sure she’ll forgive you, considering what you said about her and her books!