Writing Articles to Market Your Organizing Business
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Writing articles has long been known as a powerful marketing tool. Organizers who succeed in getting an article published in a newspaper or magazine are able to reap the benefits of putting their name and their expertise in front of thousands of potential clients! Unfortunately, in most cases, the article is looked at only once before the publication is discarded, so unless you’re able to land a weekly column, your exposure is somewhat limited. Publishing your articles on the Internet, however, increases both the reach and the duration of your exposure.
If you already have articles on your website, good for you! Because your articles probably include many of the keywords your potential clients might use in an online search, this helps to ensure that your site will come up in the search results. But did you know that there are other ways your articles can bring traffic to your website?
You can maximize the impact of your articles by submitting them to various article directories and including an author resource box with a link to your website. People who read your articles on those other sites may then be compelled to visit your site for additional information. This is especially important if you sell information products such as books or teleclasses and you want to reach people outside your geographic area.
The most popular and probably the best article directory is EzineArticles. It’s used by millions of people and, because it’s very well organized, there’s a good chance of your articles being found by the people who need your help. With this type of article directory, when you submit an article, you grant permission for others to use it in websites, newsletters, or print publications, along with your author resource box and link to your website. This in turn increases the number of people who can learn about your site, but that’s only the beginning!
Each time your article and link appear on another website, it creates what’s called a backlink to your site. The number of backlinks is one of the factors considered by Google and other search engines when determining the importance of a website and how high it will appear in search results.
Now you can see why article marketing is so powerful!
If your time is limited, or writing is not your forte, there are many ways that Scott and I can help. We can research any facts and figures you may require to support your articles, and we can proofread and edit your articles for spelling, grammar, typos, and readability. If you’re too busy to write, you can take advantage of my experience in the organizing industry to ghost write articles on your behalf, or to prepare drafts to which you can apply your finishing touches. Once your articles are ready to be submitted, we can create your profile on article directory sites and submit your articles. We can even search for niche article directories, websites, and publications appropriate for your topic. Just drop me a line any time to request a free 30 minute consultation.
If you haven’t been using article marketing to promote your organizing business, maybe it’s time that you did!