Developing a social media marketing strategy is an important step that many of us just skip over in our haste to get started. Instead of identifying the best social media platforms for our business, we just dive in.
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.”
Like anything else we do in business, or in life for that matter, you’re more likely to get results when you set goals. Your social media marketing plan should address the following points:
- The platforms you will use
- Whom you will follow
- The type of content you’ll post
- When you will work on your social media
- The social media tools you’ll use
- Whether you’ll do everything yourself, outsource all or part of it, or share the tasks with a team member
- How you will measure your outcomes
Earlier this month, I had the privilege of presenting at a Professional Development Day for Professional Organizers in Canada’s Halton-Peel Chapter. It was wonderful to meet some of my readers and followers in person for the first time and to reconnect with others, especially Hellen Buttigieg, Laurene Livesey Park, and Karen Sencich, whom I’ve known since I started my business in 2002.
As a group, we talked about five different aspects of social media marketing, and I’ll be sharing the highlights of one discussion every day this week.
Question #1: Which social media platforms are working best for you?
Facebook Pages were named as the top platform for building a community of loyal followers and increasing brand awareness.
Twitter was a close second, and was identified as valuable for networking, engagement, and staying connected with the local community.
“Social media is here. It’s not going away; not a passing fad. Be where your customers are.”
Also recommended were:
- Instagram – for visual marketing
- Houzz – for connecting with DIYers
- LinkedIn – for connecting with professionals
- Pinterest – for showing off your portfolio of work
- Google Plus – for search engine optimization
- YouTube – for compelling video, showing how you can solve clients’ problems
To choose the best platforms for your business, refer to your colleagues’ recommendations, join Maximize Marketing Club to access current social media demographics, or conduct your own research.
Come back every day this week to learn the answers to these questions:
- What type of social media posts have been most successful for you?
- How have you successfully built relationships on social media?
- What is your best tip or tool for time management and social media?
- What do you recommend avoiding when using social media?
Photo © vilman – Fotolia.com
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