Interview with Professional Organizer Gayle Goddard

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Gayle Goddard

My first interview for 2020 is with Gayle Goddard of The Clutter Fairy, LLC, who offers residential organizing services to middle-aged women going through a transition in their lives throughout the Greater Houston, Texas area and virtually.

Hi, Gayle! Thanks for joining us today.

How did you come up with your business name?

I had a previous business called Treasures of the Faerie Queene, and I stuck with the theme!

What did you do in your earlier business?

This was my side hustle while I was working as an accountant. I needed something creative as a stress reliever, and I turned my hobby of making beaded jewelry into a side business. I taught beading classes and sold finished beaded jewelry. It wasn’t a huge money maker, but I loved hanging out with a creative group of people and spending time doing something 180 degrees away from accounting – it fed my soul!

The journey from accountant to beader to professional organizer - that's Gayle Goddard's career path!Click To Tweet

When and why did you start the Houston Clutter Coaching Meetup Group? Has it helped you to connect with potential clients?

The Meetup group was conceived as a way to share my ideas about getting organized to those who couldn’t afford the services of a professional organizer. I wanted to give back to my community in some way, and help more people than I could reach with my clients.

We started in June of 2009 and after a few years we started recording the meetings and posting them on YouTube. YouTube has extended the reach of The Clutter Fairy and has given me an even bigger platform to offer help to others. We reach audience all over the world now!

All this affects potential clients because the active social media presence keeps my SEO for the website very good, and I get clients because of that – in a roundabout kind of way!

What professional associations do you belong to?

NAPO & NAPO Houston Chapter

I understand that you’ve served as NAPO’s national membership committee chair. What did that involve? 

I was the committee chair from 2016 to 2017. The Membership Committee handles membership benefits and issues, including member-only free training. I managed the committee and reported to the NAPO National Board of Directors.

How do you approach a new organizing project?

Meet the client, walk the job site, ask all kinds of questions about what’s going on for them right now.

How has your business changed since you first started out?

I have gotten much closer to my ideal client over time. And I’ve got a lot of good relationships with lots of long term clients. That’s amazing to me! Also, I’ve been around long enough to find myself answering the questions I used to ask when I started.

At what moment did you consider yourself successful?

When my weekly work calendar became fully booked several weeks in advance, and it stayed that way.

What would you do differently if you were starting your business today?

Gotten heavier on social media right out of the gate. Booked speaking gigs right away, too.

What’s the most surprising thing you’ve discovered about running an organizing business?

How much there is for an owner/organizer to do that is NOT organizing! Lol

What is the biggest challenge you currently face in your business?

Building virtual organizing clients.

What’s your favorite organizing product? Why?

I love anything that sorts out drawers. Subdividing a drawer with containers so the stuff doesn’t become a soup in there is awesome.

What do you like to do when you’re not working?

I’m a beader. I make beaded jewelry using beadweaving techniques – needle and thread and seed beads.

What else should we know about you?

I love my job! I am so grateful to have this second career because it’s exactly what I’m supposed to do. I’m good at the emotional parts of organizing. I understand the emotional struggle of decluttering and how life’s chaos is reflected in the stuff. I can support my clients in a unique way and I get great satisfaction helping them along the way.

Would you like to be interviewed for Your Organizing Business?

Simply fill out the questionnaire!

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

6 Comments

  1. Avatar Seana Turner on February 5, 2020 at 9:56 am

    I agree that subdividing a drawer is awesome! I had the pleasure of serving with Gayle on the Membership Committee of NAPO and got to know her then. Gayle is a light, but to clients and all who come into contact with her. So glad to see her interviewed here!

    • Avatar Janet Barclay on February 5, 2020 at 12:30 pm

      Thank you for your comment! It’s always nice to learn more about the person being interviewed.

      • Avatar Michelle Smithpeter, NAPO Houston Secretary on February 7, 2020 at 10:54 am

        We are thankful at NAPO Houston for Gayle’s active presence in our Chapter! She is welcoming and happy to share her knowledge and advice.

        • Avatar Janet Barclay on February 7, 2020 at 12:23 pm

          That’s great to hear! Thank you so much for stopping by.

  2. Avatar Kathryn Soraiz on August 25, 2020 at 4:24 pm

    Gayle is quite the lady. I’m a regular in her weekly online meet ups (www.YouTube.com/clutterfairyhouston) and she addresses every question — both on camera and off — with kindness, caring, and a wealth of knowledge. It’s a real treat to attend, when I’m able. Thanks for sharing the interview, Janet! 😀

    • Avatar Janet Barclay on August 26, 2020 at 12:48 pm

      That’s fantastic! Thank you for stopping by.

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