Have you ever had a blog post idea fall into your lap? That’s what happened to me. I was searching for a Creative Commons image for another project when I came upon this one. In this sketch, Sacha Chua identifies the top ten excuses for not blogging, and counters each one with one or more points. This triggered a few thoughts of my own, which I’m happy to share.
1. I don’t know what to write about.
I’ve blogged about this a few times! Check out the ideas in these posts:
- Bored of your Blog? 10 Ways to Spice Things Up
- 7 Blog Post Formats to Banish Writer’s Block
- 10 Holiday Blogging Ideas
2. There’s so much I can’t write about.
Don’t write about that. Write about something else. (See item #1 for a few ideas.)
3. But I’m not an expert yet!
If you think of a topic that would interest your readers, but you don’t know enough to write about it, invite someone who does to write a guest post, or ask a bunch of people to send you ideas you can assemble into a post. If you don’t know anyone suitable or you’re too shy to ask, find the most authoritative posts on the subject, and write a list post linking to each one.
4. I don’t want to be wrong.
You’re entitled to an opinion. If others disagree, that doesn’t make you wrong. If you’re talking about getting the facts wrong, refer to items #2 and #3 above.
5. I feel so scattered and distracted.
I bet it would help if you had a plan to follow. Editorial Calendars for the Organized Blogger has some tips for you, as well as links to additional resources.
6. I have all these ideas but I never finish posts…
This may have something to do with your personality type. According to the Myers-Briggs Type Indicator® and similar assessments, each of us has a natural preference for either generating ideas (Intuition) or staying on task (Sensing). We also have a preference for completing things (Judging) or leaving them open for new possibilities (Perceiving). In other words, it may be difficult for you to finish your posts, because your brain has already moved onto the next interesting thing.
If this sounds like you, you might benefit from working with a copywriter or editorial assistant.
7. I don’t feel like I’m making progress.
Please go back and read my comments on items #5 and #6 above.
If you still feel stuck, request a one-on-one consultation so we can talk about it and get you moving forward.
8. It takes too much to write.
Maybe you’re putting too much pressure on yourself.
Don’t feel pressured to write a blog post just because it’s Wednesday, or the 10th of the month, or whatever arbitrary schedule you may have created. It’s good to have a schedule, because it helps you to stay on track, but it’s not carved in stone. If posting twice a week is too much, cut back to once. If posting weekly is too much, cut back to biweekly. If you’re able to squeeze in an extra one now and then, you’ll feel good about it. But if you set your expectations too high, you’ll always feel like you’re falling short.
Or maybe your posts are longer than they need to be. Don’t forget that most readers have short attention spans, especially online. If it takes you 1200 words to cover a topic, consider splitting it into a series of three or four shorter posts instead of one long one.
9. I’m too tired to write.
Maybe the time of day you’re trying to write isn’t the best time for you to be doing that type of work. Learn to understand your energy cycles and work around them. Or cut back your posting schedule, as I suggested under item #8. Or get some help, as described under item #6.
10. No one’s going to read it anyway.
Do you seriously believe that? Then why do you even have a blog?
I’m assuming that you really enjoy blogging, or that you recognize the value of blogging as a marketing strategy, or you wouldn’t have read this far. Find out how to get more readers in these posts:
For more tips from Sacha Chua, here’s her entire e-book: