Before and After Photos: Yea or Nay?

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  1. I don’t have before & after pictures on my website either. For one thing, I’m a pretty lousy photographer so my photos certainly wouldn’t ADD anything to my site.

    I do use before and after pictures in my presentations and one-on-one sessions with my clients. The reason I do is mostly to show how a product can be used more effectively to organize a space; for example shelf extenders in a cupboard or mini-baskets in a drawer.

    Also, when I’m using these pictures as part of a seminar, it gives me the chance to explain WHY I’ve done what I’ve done – how it improves the client’s life – not just making it look pretty.
    .-= Jacki Hollywood Brown´s last blog ..Where are all the hoof picks? =-.


  2. Twitter:
    Jacki – Your strategy of only using photos when you’re speaking to clients, either one-on-one or in a group, could be applied online by including some descriptive text rather than just “before” and “after.” I think Judi Suraci does a good job of this on her site, Organized Homes. You make an excellent point though – there’s not much point in posting photos that don’t showcase your work effectively!
    .-= Janet Barclay´s last blog ..Before and After Photos: Yea or Nay? =-.

  3. Janet – I’ve seen the idea of “Success Stories” on websites before and I’ve liked the idea. If you’ve got some good photos it would certainly be worth it. If you couldn’t afford (or didn’t know how) to add an extra page to your website, you could create a downloadable document with the “Success Story” on it.
    .-= Jacki Hollywood Brown´s last blog ..Where are all the hoof picks? =-.

  4. Fascinating. The idea that before and after photos represent a stage in an internal process especially. It explains why “getting organized” is sometimes a short-term fix. Sometimes a person has internal stuff to sort out as well as external. A PO can help with one, but not the other.


  5. Twitter:
    That’s right, Kathy, because the “after” pictures really aren’t the end point at all, just the completion of that particular organizing project. What a PO can do is help the client establish new habits and routines to prevent the clutter from coming back. Although they’re not usually equipped to help the client deal with any underlying psychological issues, they need to be able to recognize when such conditions exist, and to connect them with qualified professionals when appropriate.
    .-= Janet Barclay´s last blog ..Before and After Photos: Yea or Nay? =-.

  6. I certainly appreciate and agree with Porter’s views on the organizing process. However, I think that before/after pictures are helpful on many levels. For starters, many clients think that they are the only one with a disorganized space and seeing that others are in the same boat often helps to normalize their situation. Seeing that those same people found a way out also gives hope.
    I think most people are aware that individual results will vary depending on their own level of participation and that organizing is not a one time event but an ongoing process. Even so, when you are mired in mess it is hopeful to see that it doesn’t always have to be that way. I also let my clients have their before/after pics so that they can remember how it was and are inspired to keep things the way they want them to be.
    .-= Joan Kosmachuk´s last blog ..Get rid of those Mom Jeans — donate them to a good cause =-.

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