Archive for guest blogger

Best practices for effective CRM

One of Jodi Granok’s recommendations in I am a Professional Organizer – Now What? is the implementation of a customer relationship management system, or CRM. A CRM can be a very powerful tool, but like any marketing tool, you can’t just start using it; you need a strategy. These guidelines from digital marketing expert, Christian Abbas, will help you make the most of your CRM system.

customer relationship management system

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Don’t neglect digital decluttering

1-800-GOT-JUNK? has played a big role in the organizing industry for as long as I can remember. Established in Canada (woo hoo!) in 1989, they now have franchises throughout the United States and Australia as well. Today I’m pleased to welcome their Content Manager, Samantha Landa as my guest, with some tips to help you and your clients with digital decluttering.

messy computer desktop

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Turn your blog into an e-book: The Easy Step-by-Step Guide to Turning Your Blog Entries into Money

Whether you consider blogging a pleasure or a necessary evil, you may sometimes wonder how you can get more mileage from your efforts. There are many ways you can repurpose your blog content, including turning some of your posts into an e-book. Mishka Tolentino explains how.

From Blog to E-book by Mishka Tolentino

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Using Big Data for better marketing

You’ve probably encountered the phrase “Big Data” in your online travels, but unless you’re connected to the IT sector, you may not have a clear sense of what it is or what it has to do with your organizing business. I’m happy to welcome John Terra, who answers the question “What is big data?” with a few examples that you may be using in your marketing already.

social media and big data

Social media and big data make a terrific marketing team

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Do you have a virtual will?

Meeting my client and Facebook friend Hazel Thornton was a huge part of my NAPO Conference experience. She really went out of her way to include me in her plans and make sure I met everyone I hoped to. And she’s still at it – today she’s sharing the highlights of one of the sessions she attended: Advance Planning for Your Virtual Afterlife. Take it away, Hazel!

Do you have a virtual will?

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Business Travel: 4 Ideas to Overcome the Overwhelm

It’s so easy to get caught up in the excitement of getting away to visit a new city, hearing fabulous speakers, and networking with colleagues, that you may lose sight of what will happen when you return home after a conference. My client, Sue West, has some great strategies to help you apply what you learn, while making the transition back to your regular routine.

business travel

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Downsizing lessons from two women who have “Been there, done that”

Typically our guest bloggers here on Your Organizing Business fall into one of two categories: (1) professional organizers / productivity consultants who are willing to share their knowledge and experience with their colleagues; or (2) experts in marketing or another aspect of business. Today’s guest brings the perspective of adults who have helped their parents through the process of downsizing.

Moving On: A Practical Guide to Downsizing the Family Home

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The Power of Social Media, in the UAE

I’m excited to introduce this week’s guest, Shelina Jokhiya, the first professional organizer in the United Arab Emirates. I’ve asked her to describe the challenges of promoting a service which is quite new in her region, and how she employs the power of social media and other tools to generate awareness of her business.

United Arab Emirates flag on computer keyboard

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