Social Media Examiner recently published their 2014 Social Media Marketing Industry Report, after surveying nearly 2900 marketers. I know how busy you are, so for your convenience, I’ve captured the highlights of their findings specific to blogging.

1. 43% of the survey participants who blog reported that their blog is optimized for mobile devices. The percentage of business-to-business (B2B) marketers was somewhat higher than that of business-to-consumer (B2C).
2. Blogging is used by 55% of the participants, making it the 5^th most popular social media platform. On the other hand, when they were asked to identify which platform was most important for their business, blogging was the #4 choice – #3 for B2C marketers.
3. 62% of self-employed marketers use blogging, as compared to 50% of large businesses. 64% of B2B marketers use blogging, as compared to 50% of B2C marketers.
4. The use of blogging increases, the longer someone has been using social media for marketing. Specifically, 43% of those with less than 12 months’ experience are blogging, but this jumps to 71% for those with over five years’ experience.
5. 68% of marketers plan to increase their use of blogging in the near future, making it by far the #1 area of increased activity.
6. 27% of marketers outsource some of their social media marketing activities, with the top two areas being design/development and content creation.
7. 94% of marketers use original written content as part of their marketing efforts, and 58% identified this as the most important form of content for their business. 81% plan to increase their use of original written content in the near future.

If you’re thinking about starting a blog, increasing your use of blogging, or outsourcing some of your blogging activities, schedule a one-on-one strategy session and I’ll answer your questions and help you achieve your marketing goals.

You can receive a copy of the full 2014 Social Media Marketing Industry Report from Social Media Examiner (opt-in required).