Blogging can be very rewarding, both professionally and personally, but not everyone wants to be a blogger. Even if you don’t like writing articles, you can create an engaging blog that drives potential clients to your website. Check out these great blogging tips from Monique Craig!

Your blog is one of the most important tools you have to boost your visibility and drive traffic to your professional ventures. Blogs only work if you update them regularly, and at first, that may be easy. After a while, you’ll realize that you’re running out of topics. You can’t run the same content every day, and you need some ways to freshen things up. Playing with different formats will help you expand the content you have available, keeping your readers engaged and boosting your SEO presence.

1. How To’s

People are constantly searching the internet for tutorials. What would someone who is lightly involved or aspiring to become part of your niche need help doing? Your followers will appreciate tutorial information, and you may make new followers of the people searching for project advice. As long as the “how to” is relevant, it won’t go unappreciated.

2. Interviews

Find someone who is more popular than you are in your niche. Perhaps they have a specialty area of interest. What can they contribute to your blog? Interviewing them and sharing the content on your blog will boost your visibility to their followers, and educate your followers through the knowledge of an industry guru.

3. Infographics

Everyone loves infographic. They’re the simplest way to explain a complicated process – and since most people are visual learners, they’ll likely be more receptive to information in this format. Infographics should be well designed, informative, and useful to your readers. Make sure to put your URL on the graphic so shares link back to you.

4. Videos

Lectures, tutorials, and educational videos are powerful tools for education on the internet. Most likely, people are looking at your blog because they want to learn something. If it’s beneficial for your business, create original video content about who you are and what you do, sharing relevant information about your niche along the way. If that’s too far out of your grasp, you can always share relevant videos that your target audience would find interesting.

5. Sharing

If it’s a slow day, you can always curate content. Sharing things from other blogs can help build your relationship with others in your field. This is most helpful when the content is humorous or involves some sort of major breakthrough. As long as you avoid sharing mundane content, this is a good way to keep your blog active while you don’t have the time to create original content.

6. Questions and Answers

Try to pick one day a week to answer all of the questions you get in your email. Post a few questions, and answer them on your blog. These are more interesting than an FAQ, and your readers will gain some insight from your answers. Doing this will also show that you’re eager to maintain an open correspondence with your readers, which has the potential to inspire their loyalty to you.

7. News

Everyone shares news, because everyone reads news. People want to be informed. Big breakthroughs, innovations, and success stories of your peers have their place on your blog. Anything that has the potential to be a major game-changer in your industry is worthy of sharing.

To make your life even easier, consider prewriting your posts for two weeks at a time, and using a scheduler to post them. If you pick a few topics and formats that you like, you can dedicate them to specific days of the week to optimize your blogging experience.