How to improve your Facebook ads using the right typography

facebook typography

Social media has radically changed the way we do business, and in many ways, it has been in favor of small businesses. Back in the day, even the most tech-savvy business owners had a tough job getting one over big businesses because they have the resources to pull all the stops in making their online […]

Why Your Business Needs a Blog and a Social Media Presence (Infographic)

Everything you need to be a social media rock star in 2016

I receive a lot of Guest Blogger Applications and, believe me, I reject more than I publish. But I know how much you guys love infographics, so when Matt Banner offered to share his Social Media Cheat Sheet, I didn’t hesitate to say yes. It’s just packed with fabulous tips and resources! Today’s business world […]

The Best Social Media Platforms for Building Your Business

Which social media platforms are best for marketing?

Developing a social media marketing strategy is an important step that many of us just skip over in our haste to get started. Instead of identifying the best social media platforms for our business, we just dive in. “People are in such a hurry to launch their product or business that they seldom look at […]

How to Use Facebook Groups for Business

facebook groups

Today’s guest blogger has been featured here twice before, and I’m pleased to welcome her back. If you don’t know Deb Bixler, she helps people with direct sales businesses to create a consistent cash flow. Although Deb’s tips about networking in Facebook groups will be most beneficial if you’re a consultant for Creative Memories, Thirty-One Gifts, or another […]

The Price of Popularity

I think I'm being followed

I became a big fan of social media long before I even knew that’s what it was called. Twitter and Facebook in particular have allowed me to grow my network and stay connected to a much larger group of people than would have been possible when I first started my business in 2002. Every week […]

5 recent social media changes that you might have missed

Recent social media changes you may have missed

A series on Content Marketing wouldn’t be complete without looking at social media, and I’m very excited to introduce today’s guest blogger, Nicky Kriel, author of How to Twitter for Business Success. I met her in a LinkedIn group several years ago, where we quickly discovered that we shared similar views about automation and other aspects of social […]

What can we learn from Jell-O?

What can we learn from Jell-O?

Last week, Margarita Ibbott posted her February editorial calendar on her blog, and it was a brilliant demonstration of how you can get blogging ideas out of everyday and special events. It reminded me of a post I wrote for From the Desk of Janet Barclay in 2011, and since it happens to be very […]

Diving into Google+, Facebook, LinkedIn and Twitter

In Week 2 of the Social Media Success Summit, we moved from general strategies, tactics and tools to Deep Dives into Google+, Facebook, LinkedIn and Twitter, with another spectacular roster of presenters and topics.

Social Media Strategy, Tactics and Tools

I’m currently participating in the Social Media Success Summit, a four-week online conference featuring many of the world’s top social media experts and authors. My head’s already spinning with all the great information, so as I piece it all together, I thought I’d share some of my key takeaways with you.

Why aren’t you on Facebook or Pinterest?

Most businesses today have a social media presence. Do you know why? Because every business needs one. If you’ve been thinking about launching a social media presence or expanding the one you have, consider opening accounts at Facebook and Pinterest, two of the most successful platforms for businesses to focus on engaging in conversations with […]

Are you thinking of leaving Facebook?

Where people used to ask, “Do you have a website?”, these days they’re just as likely to ask you if you have a Facebook page. If you don’t, you may be seen as behind the times. Unfortunately, it’s getting harder and harder to get your posts to show up in people’s newsfeeds.

Using Facebook As A Business Tool

Do you have a Facebook page for your organizing business? Are you finding it to be an effective marketing tool? Would you consider paying to advertise on Facebook? Today’s article by Joanna Hughes explains the many tools available to help you make the most of your Facebook page. Who doesn’t “Like” more likes?

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