I know many professional organizers who are not taking advantage of Facebook to market their businesses. Their reasoning is sound: “I help my clients to make the best use of their time and space. It just doesn’t make sense for me to waste time on Facebook or other social networks.”
Once upon a time, all you needed was a professional-looking business card and maybe a brochure. In more recent years, it became expected that even a small business like yours would have a website. These days, prospective clients want to get to know you personally, through Twitter, LinkedIn, Facebook, or other social networking websites.
Last week I had the opportunity to attend a seminar with social media business coach Mari Smith, as part of Social Media Success Summit 2010 (SMSS10). The timing was perfect, as it allowed me to learn about some of the latest developments on Facebook, and to include a few of Mari’s tips in my presentation to the Halton-Peel Chapter of POC last night. Here are the highlights of my talk.
I love it that I still have connections within Professional Organizers of Canada! Following my successful presentation last month for the Southwestern Ontario Chapter, I’m thrilled to announce that I’ll be speaking at two Chapter meetings in May. Here are the details of these and other upcoming professional organizer events in Ontario.
Today I continue my series for Improve Management Skills Month with a look at social networking, both online and offline. Mastering the art of networking will help you to build your brand, expand your reach, grow your business, and be a more confident individual. To determine whether you are networking effectively, ask yourself the following questions.
Blogging is an effective way to share information and show the world that you are an expert in your field. It can also be a lot of fun! On the other hand, when you spend hours researching, writing, and editing your posts, it can be discouraging if it doesn’t seem that anyone is reading it. Fortunately, Facebook has many different methods you can use to put your blog in front of potential readers.
If you use Twitter or Facebook, you’re probably aware that there are several different attacks circulating right now. You can often tell that someone’s been hit when you receive an unusual message from them. These messages are usually about making money online, but may also relate to losing weight, gaining followers, or something else that is out of character for that person.
Internet Marketing is one of the most important tools in your business arsenal. Not only does it cost less than advertising in print and broadcast media, its interactive nature allows you to build relationships with clients and prospects without the need for time-consuming telephone or face-to-face meetings. Internet marketing is much more than just putting up a website! Your Internet marketing plan may include search engine optimization, email marketing, blogging, social networking, and other strategies.
There’s no question that social media has taken the world by storm. In addition to business-oriented sites like LinkedIn, micro-blogging tools like Twitter, and one-size-fits-all sites like Facebook and Plaxo, there are lots of new sites dedicated to professional organizers and other special interest groups. If you’re in any doubt, check out some of these Social Media Statistics.
