I recently interviewed Carrie Cooper, a Professional Life & Grief Coach with roots in the organizing industry. This week I’m happy to feature Hellen Buttigieg, another long-term client who has made a major change in her business.

Hellen, can you tell my readers a bit about your time as a professional organizer?

I began my career as a Professional Organizer in 2001. It was only meant as a short-term job to pay for my Life Coach training in the US. But I found I really enjoyed it, so I did both organizing and coaching for just over a year. Then I was chosen to host Neat, the first television show in Canada to feature professional organizing. It ran for three seasons and aired globally. I continued to run my organizing business until 2023.

What was the most surprising thing you discovered while running your organizing business?

I was pleasantly surprised to discover how much I was able to use the coaching techniques I learned to help my clients with their organizing.

You’ve now transitioned from professional organizing to hypnotherapy and mindset coaching. Why did you decide to make this change?

I was already doing mindset coaching under the umbrella of life coaching; however, hypnotherapy found me synchronistically. When I discovered how quickly and almost effortlessly my clients could get amazing results with hypnosis, there was no turning back. I went from decluttering homes to decluttering minds. And the funny thing is that by decluttering the mind, decluttering the home becomes so much easier. Decisions can be made almost effortlessly and obstacles just dissolve.

How did your training and experience as an organizer prepare you to become a Clinical Hypnotist and Mindset Coach?

My training and experience as an organizer helped prepare me to become a Clinical Hypnotist and Mindset Coach because I honed my communication skills and I’m able to quickly establish rapport with people from all walks of life. It also gave me the confidence required to be an effective hypnotist.

What type of services do you offer now?

I specialize in using hypnotherapy to empower individuals struggling with anxiety and low self-esteem, fostering increased confidence and self-worth.

Do you work with clients virtually or in person?

Mostly I work with clients virtually, but I will take a limited number of in-person clients (in Oakville, Ontario, Canada) by appointment.

Is your target audience the same or different than it was before?

My target audience is the same – mostly professional women who want to take control of their lives and find inner peace.

Did you run into any obstacles while you were rebranding?

Honestly, the toughest part of rebranding was letting go of a business that felt like my baby. But after over 20 years, I had to accept that my baby was all grown up and I had to let it go. I knew it was time well before that, but it wasn’t until I found a new passion that I was finally ready to cut the cord.

What is the biggest challenge you currently face in your business?

The biggest challenge I currently face in my business is educating the public and dispelling myths about hypnosis. It was the same when I began my organizing and coaching business. People just didn’t get it. Until they did. And then it really took off.

I expect the same will happen with hypnotherapy. I’m already seeing the tides turn. People are looking for alternative healing methods because what they’ve been doing just isn’t working.

Are there any specific tips or advice you would offer to others considering a change in their business model?

The best advice I can offer to others considering a change in their business model is go with your gut. If you feel it’s time to let go and move on, you need to listen to your intuition. It can feel scary to jump from the comfortable to the uncertain, but the regret you’ll feel by staying stuck is way more painful.

What do you like to do when you’re not working?

When I’m not working, I love to read, create YouTube videos (because it doesn’t feel like work) and spend time playing with my grandchildren.

What else should we know about you?

When I did my hypnosis training, I met a group of amazing women and we’ve since joined forces to facilitate women’s restorative retreats. This was always a dream of mine and it just happened organically.

What was it like working with me on your new website?

Working with you on my new website was a given. You have been my virtual assistant for over two decades and I can’t imagine going to anyone else because I trust you and I know you have always been reliable and professional.

More About Hellen’s Rebrand

As Hellen mentioned, we began working together over 20 years ago, when we were POC members, and it’s been exciting for me to see her transition.

Before starting the project, she sent me links to websites that she liked, as well as color palette and font ideas to give me a sense of what she was looking for. She also provided the text content for her new site, along with her new logo, professional photographs, and selected stock photos. Having everything I needed up front, coupled with quick feedback along the way, allowed me to create this beautiful website on a timely basis.

If you’d like to talk to me about your website, schedule a free Get to Know You Session.